Focus, Concentration & Alertness

Multi-tasking got you feeling a little unfocused? With so many daily distractions, it can be hard to keep your head in the game. It's no wonder people are seeking simple and convenient ways to increase their focus and concentration. And chewing gum may help.

In fact, people in the know are already using chewing gum to help improve focus, concentration and alertness. Chewing gum may also help with multi-tasking – recent research shows chewing gum results in an improvement in overall performance on multi-tasking activities while under a laboratory stressor¹.

A new study presented at the American Society for Nutrition (ASN) Scientific Sessions and Annual Meeting at Experimental Biology 2009 found that chewing sugarfree gum can lead to better academic performance in teenagers in a classroom setting. The study found that students who chewed gum showed an increase in standardised math test scores and their final grades were better compared to those who did not chew gum².

¹ Scholey, Andrew. An investigation into the effects of gum chewing on mood and cortisol levels during psychological stress. 10th International Congress of Behavioral Medicine. Tokyo, Japan. August 2008.

² Craig A. Johnston, Chermaine Tyler, Sandra A. Stansberry, Jennette L. Palcic, John P. Foreyt: Gum chewing affects academic performance in adolescents ASN Scientific Sessions and Annual Meeting at Experimental Biology 2009, New Orleans, LA, April 2009. LB 487.