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"Stimulate your Senses"
5™ gum continues to stimulate your senses with the launch of the latest flavour, 5 REACT. 5 React offers two great tasting flavour sensations which everyone experiences differently. Bold packaging, unique products and a longer lasting flavour profile combine to build a brand that really stands out from the crowd. 5 is available in 6 mysterious flavours: Cobalt™, Electro™, Tempest™, Zing™ REACT Fruit and REACT Mint. Keep your eyes out for other exciting editions to the 5 range during 2011.
Visit our 5 feed website.
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Flavours
• Cobalt™ – a cooling peppermint
• Electro™ – a tingling spearmint
• Tempest™ – a mouth-watering watermelon flavour
• Zing™ – a sour to sweet bubble
• REACT Fruit – a mysterious mixed fruit experience
• REACT Mint – a mysterious mixed mint experience
Pack Sizes
• Single packs – 12 stick envelope pack
• Multi-packs – 2 x 12 stick packs
Nutrition Information
1
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History
- 2009 Launched across Australia and New Zealand in June, 2009, the advertising for 5 described "what it feels like to chew 5 Gum". Set against an industrial, futuristic backdrop, the sensations created by 5 Gum flavours Cobalt™, Electro™ and Pulse™ are expressed through dramatically stimulating visuals and sounds.
The campaign also strongly leveraged cinema and online media to showcase our new brand. The 5 Feed website invites consumers to interact with 5 Gum and each other. - 2010 5 introduced a mouth watering watermelon flavour to its range called Tempest, bringing the range to 4 great tasting products. The huge success of this flavour has helped 5 gum become the 2nd largest gum (Aztec data 2010) brand in the Australasian market.
In September, 5 gum welcomes the 5th flavour to the range, ZING. 5 Zing is a sour to sweet bubble which messes with your taste buds. - 2011 5 Gum launches the mysterious new 5 REACT into Australia and New Zealand. Everyone experiences 5 REACT differently, offering a mixed fruit and a mixed mint flavour to truly stimulate the senses.
A.U. Brands