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“Life Happens in 5"

5 is more than just a gum brand. 5 fuels the courage to explore. Step into the unfamiliar and feel the exhilaration that choosing new experiences brings. 5 wants people to believe in themselves at the crucial moment of choice ‘Do I? or Don’t I?.

5 is a sugar free stick gum product encased in a sleek black envelope holding 12 sticks. Available in much loved flavours which includes Peppermint (Cobalt), Spearmint (Electro), Watermelon (Tempest) and Strawberry

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• Cobalt™ – a cooling peppermint
• Tempest™ – a mouth-watering watermelon flavour
• Strawberry™

Pack Sizes
• Single packs – 12 stick envelope pack
• Multi-packs – 2 x 12 stick packs

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  • 2009 Launched across Australia and New Zealand in June, 2009, the advertising for 5 described "what it feels like to chew 5 Gum". Set against an industrial, futuristic backdrop, the sensations created by 5 Gum flavours Cobalt™, Electro™ and Pulse™ are expressed through dramatically stimulating visuals and sounds.

  • The campaign also strongly leveraged cinema and online media to showcase our new brand. The 5 Feed website invites consumers to interact with 5 Gum and each other.
  • 2010 5 introduced a mouth watering watermelon flavour to its range called Tempest, bringing the range to 4 great tasting products. The huge success of this flavour has helped 5 gum become the 2nd largest gum (Aztec data 2010) brand in the Australasian market.

  • In September, 5 gum welcomes the 5th flavour to the range, ZING. 5 Zing is a sour to sweet bubble which messes with your taste buds.
  • 2011 5 Gum launches the mysterious new 5 REACT into Australia and New Zealand. Everyone experiences 5 REACT differently, offering a mixed fruit and a mixed mint flavour to truly stimulate the senses.
  • 2012 5 Gum releases 5 Vortex™, a juicy green apple flavour, and 5 Cirrus™, a bursting blueberry flavour. Two exciting new ways to stimulate your senses.
  • 2015 5 Gum puts a new spin on the much loved nostalgic game of Truth or Dare with the launch of 5 Gum Truth or Dare. 5 Gum packs transform to become the centre of the game, with 5 Gum Truth or Dare’ challenges appearing on the stick wrappers. This creating 5 Gum an experience to enjoy on your own or with friends. Watch here to find out more. Are you game?

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© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. Extra, 5, Eclipse, Hubba Bubba, Juicy Fruit, P.K., Airwaves, Starburst, Skittles and all other trademarks and affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.