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open/closeEat Drink Chew EXTRA®

Dentists recommend chewing sugarfree gum after eating and drinking

EXTRA® is Australia and New Zealand’s original and favourite sugarfree gum. Launched in 1987, EXTRA was the first sugarfree gum with longer lasting flavour. Today, EXTRA continues to lead the gum category with new products and great advertising.

EXTRA consumers don’t just chew for the great taste. Chewing sugarfree gum has been clinically proven to positively impact oral health, stimulating saliva by 10 times1. Saliva is the body’s own natural tooth protection. It works in three ways:

  • Restores pH balance in the mouth neutralising plaque acids
  • Helps clean away food that may have lodged in teeth and gums
  • Helps to naturally remineralise teeth attacked by acid, as the minerals in saliva are the same as in teeth

The Australian Dental Association and the New Zealand Dental Association both recommend chewing a sugarfree gum like EXTRA after eating and drinking as part of a good oral care routine.

So the next time you have something to eat or drink, do a little bit EXTRA for your teeth and chew a piece of your favourite EXTRA gum.

For more information about EXTRA, visit our website www.wrigleyextra.com.au or www.wrigleyextra.co.nz

Wrigley Extra Website

1. Dawes C, Macpherson LM (1992). “Effects of nine different chewing gums and lozenges on salivary flow rates and pH.”, Caries Res 26: 176-182

open/closeFlavours

Single Packs

Tab Gum – 14 piece packs
EXTRA® Spearmint
EXTRA® Peppermint
EXTRA® Sweetmint
EXTRA® Strawberry
EXTRA Active ™ Peppermint
EXTRA Active ™ Spearmint
EXTRA Active ™ Berry
EXTRA Active ™ Watermelon

Pellet Gum – 10 piece packs
EXTRA® White Peppermint
EXTRA® White Lemon Lime
EXTRA® Professional® Strong Mint
EXTRA® Professional® Spearmint


Multipacks

28 pieces
EXTRA® Spearmint
EXTRA® Peppermint
EXTRA® Sweetmint
EXTRA® Strawberry
EXTRA Active ™ Peppermint
EXTRA Active ™ Spearmint
EXTRA Active ™ Watermelon
EXTRA Active ™ Berry

42 pieces
EXTRA® Spearmint
EXTRA® Peppermint

3 Packs

EXTRA® Professional® Strong Mint
EXTRA® Professional® Spearmint

4 Packs
EXTRA® White Peppermint
EXTRA® White Lemon Lime

Bottles (46 pieces)
EXTRA® White pellet

open/closeNutrition Information

Select Flavour:

History

  • 1987 EXTRA sugarfree gum was launched into the Australian market in 1987 with the help of spokeswoman and Australia tennis player, Liz Smilie. The launch of this product revolutionised the category as it was the first sugarfree gum in the market, with a 'taste that really lasts'.
  • 1992 It was in this year that EXTRA demonstrated that after eating and drinking, the plaque acids in your mouth fall to dangerously low levels. Chewing EXTRA sugarfree gum helps to stimulate saliva, neutralising the pH levels in your mouth.
  • 2000 EXTRA White launched. Chew your way to an EXTRA White smile!

    Chewing EXTRA White helps to reduce stains before they build up to make sure that every smile is an EXTRA White one!
  • 2003 Olympic Skier, Alisa Camplin, became the face of EXTRA.
  • 2004 EXTRA Professional® launched. For a just brushed clean feeling!

    EXTRA Professional® is sugarfree and contains powerful microgranules. It cleans as you chew by gently washing away the daily build up on your teeth so you can get a just-brushed clean feeling anywhere, anytime. And because it's EXTRA, you know your smile is in good hands!
  • 2007 EXTRA 14 piece pack was launched, giving consumers more gum to chew at any one time in a convenient packaging format! In 2007 EXTRA also brought to life its cute 'Food Creatures' campaign, representing how plaque from food consumed throughout the day builds up on your teeth. This campaign has now run in over 10 countries.
  • 2010 EXTRA sugarfree gum has support of the local dental associations with both the Australian Dental Association and the New Zealand Dental Association recommending chewing EXTRA sugarfree gum after eating and drinking
  • 2011 EXTRA Professional Calcium arrives - this is the first fortified sugarfree gum to be launched by Wrigley in Australia and New Zealand.

    EXTRA Professional Calcium contains calcium. Calcium is essential throughout life for strong teeth and bones. Chewing 2 pieces of EXTRA Professional Calcium for 20 minutes a day gives you 10% of Recommended Dietary Intake (RDI) of Calcium.
  • EXTRA Active ™ is an Australian-made world first addition to the EXTRA sugarfree gum range. EXTRA Active contains crystal Erythritol strips and provides additional oral care and breath freshening benefits.
  • 2012 In 2012, we are launching two new variants under the EXTRA Active ™ range, with the addition of Watermelon flavour & Berry flavour. These are Australian-made world first additions to the EXTRA Active ™ sugarfree gum range.

flag A.U. Brands

  • Extra
  • Eclipse Ice
  • Eclipse Chewy Mints
  • Hubba Bubba
  • Juicy Fruit
  • Eclipse Mints
  • Starburst
  • Skittles
© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. Extra, 5, Eclipse, Hubba Bubba, Juicy Fruit, P.K., Airwaves, Starburst, Skittles and all other trademarks and affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.