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Product Frequently Asked Questions

The content in this section applies to Wrigley's Australian and New Zealand brands and products. For information on Wrigley products in other countries, please visit one of our local country sites or use our Contact Us form.

  • Are Wrigley products gluten free?
    Please click here to view our latest list of gluten free products
  • Which Wrigley products are Halal certified?
    Please click here to view our latest list of Halal certified products
  • What does P.K. stand for?
    Within Wrigley folklore there are two possible answers to this question. Some say the initials P.K. are derived from a slogan that originated many years ago, in the development of our strict packaging codes - specifically "Packed tight - Kept right", whilst others believe the P.K. brand was named after Philip Knight Wrigley who was the CEO from 1925 to 1961.
  • Is it true that if you swallow chewing gum it takes seven years to digest?
    No. Although chewing gum is not designed to be swallowed, it passes through the body's digestive system after a few days in much the same way as roughage.
  • Is there a problem if my dog accidently chews gum?

    Some of our chewing gums contain xylitol, which is a safe, even beneficial, additive which has been used in food, confectionery and other products - like toothpaste - as a sweetener and flavour enhancer for over 30 years and has been widely approved by regulatory authorities all over the world.

    Chewing gum is not intended for use by dogs, cats or other pets. The Royal Society for the Prevention of Cruelty to Animals (RSPCA) has reported that xylitol may be toxic for dogs. The RSPCA recommends that many foods that are perfectly safe for humans should be kept away from pets, including coffee grounds, grapes/raisins, chocolate, onions, yeast, dough, tea, macadamia nuts, alcohol, fatty foods, salt, avocadoes and garlic. For more information, please go to www.rspca.org.au

  • Which products are Vegan or Vegetarian suitable?
    Please click here to view our latest list of Vegan or Vegetarian suitable products.
  • What is phenylalanine?

    Phenylalanine is an essential amino acid found naturally in many foods and is used as one of the basic building blocks by the body to build proteins for muscles. Phenylketonuria (PKU) is a rare metabolic disorder that results when the Phenylketonuria gene is inherited from both parents.

    A small percentage of individuals are born with this rare hereditary disorder. Such individuals are unable to metabolise phenylalanine adequately and need to control their intake of this amino acid from all food sources. Since the 1960's all newborns in Australia and New Zealand have been screened at birth for PKU. Individuals who have PKU are therefore aware of it from childhood.

    Aspartame contains the natural amino acids L-aspartic acids and L-phenylalanine. It is a regulatory requirement within Australia and New Zealand that foods and beverages containing Aspartame are labelled to advise these consumers of the presence of Phenylalanine. For more information visit http://www.foodstandards.gov.au/scienceandeducation/factsheets/factsheets/intensesweeteners.cfm

  • How does EXTRA® White actually whiten your teeth?
    In addition to the oral health benefits of chewing EXTRA sugar-free gum, clinical findings obtained in a controlled study show that chewing EXTRA White on a regular basis after eating helps prevent tooth stains from accumulating2. The results showed the extent and intensity of dental stains were reduced by 36% after six weeks, in comparison with the group that did not chew.

    2. Kleber CJ, Moore MH, Putt MS, Milleman JL (2000) Effect of Carbamide/Baking Soda Chewing Gum on in vitro Stain Removal/Formation, Journal of Dental Research 79:2602
  • What does the brand name '5™' mean?
    The brand name 5™ refers to the five senses. 5™ Gum was developed to stimulate the senses i.e. sight, smell, touch, hearing and taste.
  • Why is chewing sugarfree gum good for my oral health?
    Chewing a sugar-free gum such as EXTRA has been proven to stimulate saliva by 10 times1. Saliva is the body's own natural defence mechanism, protecting our teeth. Saliva helps to wash away food particles that may have lodged in your teeth and gums and neutralise harmful plaque acid in the mouth. Stimulated saliva contains more bicarbonate, calcium and phosphate, not only helping rebalance the pH in your mouth after eating and drinking, but also helping to re-mineralise tooth enamel, protecting them from an acid attack.

    1. Szöke J, Bánóczy J, Proskin HM (2001), 'Effect of after-meal sucrose-free gum-chewing on clinical caries,' Journal of Dental Research, 80(8): 1725-29.
  • Can I get samples of your products?
    Due to the large volume of requests we receive, we are unable to send product samples. Often when we launch a new product we conduct sampling events in major cities to let consumers taste our newest creation.
  • Can I buy directly from you?
    It is not possible for us to sell directly to individuals. Our factories and warehouses are set up to ship large quantities of product, not smaller portions. We suggest you enquire with your local wholesaler or distributor for more information.
  • How do I remove gum from clothing?
    Whilst we do not guarantee these methods, here are options for removal of gum from clothing you might like to try:

    For washable clothes, first try scraping off any excess gum with a dull knife and then rubbing the area with ice until the remaining gum rolls off into a ball
    Seal the dry garment in a plastic bag and place it in your freezer. After the garment is frozen, remove from the freezer and gently scrape off the gum with a dull knife
    There are natural solvents extracted from citrus peels which are environmentally safe and work quite well in removing chewing gum from various surfaces, including cloth. These can be purchased from supermarkets and some health food stores
    You could also try applying eucalyptus oil to the area then wash the garment as usual. Eucalyptus oil can be purchased at supermarkets or chemists. If using solvents or eucalyptus oil ensure you try on a small inconspicuous area first to ensure colour fastness.
  • Where can I find nutritional information for my product?
    Nutritional information is listed on most of our product packaging. You can also visit the Nutrition Information section of our website for our complete Australia and New Zealand product listing and nutrition facts. Our Consumer Care team is also happy to answer your nutritional questions. Call them on 1300 721 831 if you are in Australia or 0800 408 364 if in New Zealand. Alternatively, use our Contact Us form.
  • Why do Wrigley products differ from country to country?
    At Wrigley, we understand that consumers in different countries may want different things from chewing gum, mint brands and confections and as such brands and products available may vary from one country to another. Before launching a new brand of product into any country, we undertake extensive research to ensure that it is going to meet the needs of relevant consumers.
  • I bought a variety pack that has more of than one flavour than the other. What happened?
    Whilst we try to ensure each variety bag has an even distribution of the flavours to give our consumers the best flavour variety available, on occasion a variety bag may leave our factory with more of one particular flavour than another.
  • What products are manufactured by The Wrigley Company?
    Globally the Wrigley portfolio includes gum, mints, hard and chewy candies, lollipops, chocolate, jellies and gummies. Iconic Wrigley brands available within Australia and New Zealand are:

    Gum: EXTRA®, 5™, ECLIPSE ICE®, HUBBA BUBBA®, JUICY FRUIT®, P.K.®, AIRWAVES®
    Mints: ECLIPSE®, ECLIPSE® Chewy Mints Spearmint, Peppermint, and Fruit Trio.
    Confections: STARBURST®, SKITTLES® and KENMAN® candy.
  • Why can't I locate my favourite product on supermarket shelves?
    We always want to offer our consumers the widest variety of brands, products and flavours. Occasionally it is necessary to discontinue products if there is not enough demand for them in the marketplace. We listen to all consumers and certainly let our Marketing team know when a product is being missed.
  • Where can I buy Wrigley products?
    The vast majority of Wrigley products are widely available in supermarkets, newsagents and independent shops throughout Australia and New Zealand.
© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. Extra, 5, Eclipse, Hubba Bubba, Juicy Fruit, P.K., Airwaves, Starburst, Skittles and all other trademarks and affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.
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