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Australian Packaging Covenant

We are a signatory to the National Packaging Covenant and we are committed to:

  • Partnering with customers to measure and create new, consumer-friendly sustainable packaging solutions; improve current packaging portfolio
  • Reducing the impact of packaging materials by using sustainable materials and partnering with sustainable suppliers
  • Ensuring sustainable practices among external manufacturing partners

The Wrigley Company produces a number of brands using a variety of different packaging. We are committed to producing best practice sustainable packaging solutions, as packaging is such a vital component of overall consumer satisfaction.

Bottle Packs

The bottle pack is a hallmark example of sustainable packaging. First introduced in Australia and New Zealand in 2007 with JUICY FRUIT®, PK® and EXTRA® White being the first brands available in this innovative pack format. Today Wrigley offers a range of different products available in bottle pack format.

Compared to blister packages, a bottle pack uses about 20% less packaging materials in weight per piece, which creates an overall reduction of over 2,500 tonnes of packaging materials per year. Moreover, the bottle is recyclable, and last year, the bottle was re-engineered to become even lighter with a technical innovation allowing us decrease the amount of plastic used by 50% and the overall bottle weight by over 25%, while still maintaining the integrity of the package

National Packaging Covenant

The Wrigley Company became a signatory to the strengthened National Packaging Covenant Mark II in September 2005, which was replaced by the Australian Packaging Covenant in 2010.

The Australian Packaging Covenant is a voluntary initiative by Government and Industry to reduce the environmental effects of packaging. It is designed to minimise the environmental impacts arising from the disposal of used packaging, conserve resources through better design and production processes and facilitate the re-use and recycling of used packaging materials.

The Covenant establishes a framework for the effective life cycle management of consumer packaging that will be delivered through a collaborative approach.

Companies, government agencies and industry associations sign the Covenant and commit to certain responsibilities which contribute to achieving the Covenant Performance Goals and KPI’s. Anyone involved in the packaging supply chain is invited to sign the Covenant.

All signatories to the Covenant recognise that a co-operative approach between industry and all spheres of government is essential to achieving national consistency in the lifecycle management of packaging and the implementation of sustainable kerbside collection systems.

Click here to view our Australian Packaging Covenant Certificate of Registration

Click here to view our Australian Packaging Covenant Action Plan 2011 to 2015

What's next

We are proud of the progress we’ve made in reducing our energy and water use, eliminating excess packaging waste and in being a good corporate citizen. However, we know there is more to do and we’re committed to making a difference by doing business ‘The Wrigley Way’. We are currently working on our 2010 to 2015 goals in the areas of energy and water conservation, materials reduction, recycling usage and more.


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© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. Extra, 5, Eclipse, Hubba Bubba, Juicy Fruit, P.K., Airwaves, Starburst, Skittles and all other trademarks and affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.