Packaging: Innovation & Sourcing
We are a signatory to the National Packaging Covenant and we are committed to:
- Partnering with customers to measure and create new, consumer-friendly sustainable packaging solutions; improve current packaging portfolio
- Reducing the impact of packaging materials by using sustainable materials and partnering with sustainable suppliers
- Ensuring sustainable practices among external manufacturing partners
The Wrigley Company produces a number of brands using a variety of different packaging. We are committed to producing best practice sustainable packaging solutions, as packaging is such a vital component of overall consumer satisfaction.
Bottle Packs
The bottle pack is a hallmark example of sustainable packaging. First introduced in Australia and New Zealand in 2007 with JUICY FRUIT®, PK® and EXTRA® White being the first brands available in this innovative pack format. Today Wrigley offers a range of different products available in bottle pack format.
Compared to blister packages, a bottle pack uses about 20% less packaging materials in weight per piece, which creates an overall reduction of over 2,500 tonnes of packaging materials per year. Moreover, the bottle is recyclable, and last year, the bottle was re-engineered to become even lighter with a technical innovation allowing us decrease the amount of plastic used by 50% and the overall bottle weight by over 25%, while still maintaining the integrity of the package
National Packaging Covenant
The Wrigley Company became a signatory to the strengthened National Packaging Covenant Mark II in September 2005.
The National Packaging Covenant was developed in August 1999 as a voluntary initiative by industry in conjunction with Government. The aim of the Covenant is to provide more effective management of packaging based on the principles of ‘shared responsibility’ and ‘product stewardship’. It is designed to minimise the environmental impacts arising from the disposal of used packaging, conserve resources through better design and production processes, and facilitate the re-use and recycling of used packaging materials.
Wrigley has taken a number of steps to reduce the environmental impact of our products. Wrapping and packaging materials do play an essential role in ensuring the quality and freshness of Wrigley’s gum. Without compromising either quality or product freshness we constantly evaluate and make changes to packaging materials and research alternative materials to meet future disposal and recycling requirements.
We also recognise that the environmental impacts of our processes and products extend to our supply chain, both directly through the materials and services provided to us by our suppliers and contractors, and indirectly through the environmental impacts of those suppliers and contractors themselves.
Wrigley actively engages with various stakeholders on environmental issues, including the integration of environmental factors into our relationships with key suppliers. We conduct audits of our contractors to ensure they are responsive to environmental concerns.
Download our National Packaging Covenant certificate.
What's next
We are proud of the progress we’ve made in reducing our energy and water use, eliminating excess packaging waste and in being a good corporate citizen. However, we know there is more to do and we’re committed to making a difference by doing business ‘The Wrigley Way’. We are currently working on our 2010 to 2015 goals in the areas of energy and water conservation, materials reduction, recycling usage and more.