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Wrigley Company Foundation Expands “Litter Less” Program in Ireland
Partners with An Taisce on “Neat Streets” Initiative to reach 35,000 students
CHICAGO (January 11, 2013) - Following a successful year-long pilot, Ireland is set to roll-out a new high-energy and youth focused anti-littering campaign supported by the Wm Wrigley Jr. Company Foundation. The campaign, called “Neat Streets”, which is an initiative of An Taisce, the National Trust for Ireland, will be rolled out to a further 50 schools over the next two years, providing the program with an opportunity to reach a total potential audience of 35,000 students. The aim of the educational program is to encourage teenagers to understand and take action with their peers to reduce littering at school and particularly, outside the school.
Neat Streets is linked to the Green-Schools program and is operated by An Taisce and supported by the Wrigley Company Foundation. Its principal objective is to facilitate and develop leadership among students and assist in bringing about behavioural change regarding littering. It was piloted in Ireland from February 2011 to June 2012, reaching an audience of 8,500 students and generating positive results.
Participating schools are encouraged initially to assess and measure litter levels and policy within the school and then to engage the wider community in designing and implementing a litter management plan for the local area.
Welcoming the announcement, Director of An Taisce’s Environmental Education Unit, Patricia Oliver said, “I’m thrilled that Neat Streets is now reaching out to such a large volume of young people. Our pilot program has shown the over-whelming potential for positive change in this initiative, we’ve seen schools become so pro-active about anti-littering and take a real pride in practicing what they preach.”
Martin Radvan, President of Wrigley and the Wrigley Company Foundation, commented, “We are fully supportive of all initiatives that educate and promote more responsible disposal of waste among all sections of society, particularly our young people. We are pleased about the enthusiastic response to the pilot in Ireland, and are delighted to expand the program to more schools moving forward.”
Principal at St Mac Dara's Community College in Templeogue, Sean Ryan said he was particularly pleased to recently host a visit of representatives of the Wrigley Company Foundation to the school where they met with students who participated in the program. “Neat Streets has prompted a seismic change in attitude among our students. The young people became the champions and leaders of anti-littering embarking on a clearly defined project with achievable goals in the process. They developed valuable life-skills at the same time and achieved the Green Flag for the school and actually won a national Repak award for the excellence attained during the pilot program,” said Mr Ryan.
Over the duration of the program, An Taisce provides ongoing support, training and advice for participating schools. Schools also develop their own expertise and exchange information and experiences with other schools over the course of the project.
An Taisce currently supports participating schools through the website (www.NeatStreets.org), school visits, meetings with students as well as workshops and seminars. In addition, schools should seek the support of local stakeholders and groups - such as local authorities, to build a strong network on the ground.
About the Wrigley Company Foundation
The mission of the Wrigley Company Foundation is to help improve the health of people and our planet through sustainable initiatives focused in oral health and environmental stewardship as well as local needs that ensure a healthy community. Since its founding in 1987, the Wrigley Company Foundation has donated more than $54 million to charitable organizations improving lives around the world.
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations in more than 40 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and approximately 70,000 Associates worldwide that are putting our Mars Principles into action to make a difference for people and the planet through our performance.
For more information, visit www.wrigley.com and www.mars.com.
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