Stress Relief

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Chewing Can be Soothing

While stress is a fact of life, managing life's smaller stresses may be as easy as chewing gum - in a 2006 study conducted on behalf of the Wrigley Science Institute, gum chewers were more calm and relaxed in dealing with life's everyday stresses when they chewed gum.1

Next time you feel stressed when you're sitting in traffic or waiting in line, try popping in a piece a gum. It may offer a relaxing antidote and help improve your mood.

Chewing gum also may affect brain activity. Emerging research shows that the act of chewing gum can increase blood flow to the brain. In fact, studies have shown that blood flow to the brain may increase by at least 25-40 percent when chewing gum.2,3 Also, preliminary electro-encephalogram (EEG) studies indicate that chewing gum can influence brain activity by increasing arousal responses.4 Earlier studies have demonstrated a relationship between increased arousal responses and a more relaxed state.4

Orbit Balance - GermanyAccording to a survey conducted by The Princeton Review [Download PDF] in conjunction with Wrigley, more than 85 percent of American and Canadian college students reported feeling increased levels of stress and tension at exam time.5

To help relieve test-time tension, Wrigley, the Official Sponsor of Finals Week, visits college campuses inviting students to experience the benefits of chewing when they need it most - during final exams. So far, Wrigley has reached nearly 1.5 million college students nationwide.

1 FRC Research Corporation. "The Impact of Chewing Gum on Consumers' Stress Levels." Survey conducted in June, 2006 among 280 male and female respondents aged 18-49.

2 Sasaki A. "Influence of mastication on the amount of hemoglobin in human brain tissue." Journal of Stomatological Society. 2001; 68(1): 72-81.

3 Yue Z, Huang L, Zhou X. "Regional brain activities during gum chewing." Psychological Science 2006; 29:1153-1156

4 Moss SJ. Benefits of Chewing. New York: Health Education Enterprises, Inc. 2003.

5 The Princeton Review and Wrigley. "Study Habits Survey." Nationwide online survey conducted from September 9, 2005 to October 21, 2005 among 8,930 U.S. and Canadian college and university students.

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