Improve Oral Health

photo man EAT.DRINK.CHEW.™

Creating Healthy Habits

We’re reaching consumers around the world through our Oral Care brands – Extra®, Freedent® and Orbit® - and a united call to action: EAT DRINK CHEW™.

When brushing isn’t possible, chewing sugar-free gum is a great way to help keep teeth clean and healthy after eating or drinking.

How Gum Can Make a Difference**

Chewing sugar-free gum can help protect teeth in a number of ways:

Icons: Chewing sugar-free gum can help protect teeth in a number of ways

**Edgar WM, Dawes C, O’Mullane D. (Fourth Edition; Stephen Hancocks Limited, 2012, Duns Tew OX25 6JH)


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The Facts

Chewing sugar-free gum increases the production of saliva, which can help neutralize plaque acid, wash away food debris and remineralize tooth enamel to help strengthen teeth. In fact, chewing sugar-free gum for 20 minutes after meals and snacks has been proven to help protect your teeth.

Jensen ME. "Responses of interproximal plaque pH to snack foods and effect of chewing sorbitol-containing gum" JADA, Vol. 113; 1986; 262-266.


Icon: Documents

Research and Endorsements

Today, the oral care benefits of chewing sugar-free gum are widely accepted and endorsed.

  • Effect of after-meal sugar-free gum chewing on clinical caries
    Szóke J, Proskin HM, Banoczy J. J Dent Res. 2001; 80(8): 1725-729.
  • The impact of polyol-containing chewing gums on dental caries: A systematic review of original randomized controlled trials and observational studies
    Deshpande A, Jadad AR. J Amer Dent Assoc. 2008; 139(12): 1602-614.
  • Sugar-free chewing gum and dental caries: A systematic review
    Mickenautsch S, Leal SC, Yengopal V, et al. J Appl Oral Sci. 2007; 15(2): 83-88.
  • The effect of saliva on dental caries
    Stookey, GK., J Am Dent Assn 139;11S-17S, 2008.
  • Saliva and Oral Health: An Essential Overview for the Health Professional
    Edgar WM, Dawes C, O’Mullane D. (Fourth Edition; Stephen Hancocks Limited, 2012, Duns Tew OX25 6JH)
Icon: ADA Accepted

Orbit® and Extra® were the first chewing gums in the U.S. to receive the ADA Acceptance

Icon: fdi Accepted

The FDI World Dental Federation has recognized that chewing sugar-free gum is proven to benefit dental health

Icon: efsa Accepted

The European Commission has approved oral health claims for chewing sugar-free gum

Stat: 25 National Dental Associations have recognized the scientific evidence

More than 25 National Dental Associations have recognized the scientific evidence


Wrigley has a tremendous opportunity to use our oral care science and research as catalysts for change – by creating healthy habits and giving people the confidence of a happy, healthy smile. Check out our Principles in Action Showcase to see some ways that we’re achieving that.
Launch Principles in Action Showcase

HIGHLIGHT

Image: Orbit packs with ADA Seal

American Dental Association
Seal of Acceptance

Wrigley’s Orbit® and Extra® sugar-free chewing gums were the first chewing gums to be awarded the American Dental Association’s Seal of Acceptance. The ADA Council on Scientific Affairs acceptance of Orbit and Extra is based on its findings that the physical action of chewing Orbit or Extra sugar-free gum for 20 minutes after eating stimulates saliva flow, which helps to prevent cavities by reducing plaque acids and strengthening teeth.

Orbit and Extra are registered trademarks of the Wm. Wrigley Jr. Company

© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. Wrigley's, Orbit, Eclipse, Hubba Bubba, 5, Big Red, Lifesavers, Starburst, Winterfresh, Freedent, Skittles, Altoids, Doublemint, Extra, Creme Savers, Juicy Fruit, and all other trademarks and affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.