Reaching Dental Professionals
and Patients about Importance of
Sugar-free Gum in Oral Care
Wrigley’s strong commitment to oral care around the world is evident through our Wrigley Oral Healthcare Program (WOHP), which launched in Germany in 1989 and now operates in 47 countries. Through the program, Wrigley partners with dentists and hygienists to help them improve their patients’ oral healthcare routine, through one extra simple and enjoyable step: chewing sugar-free gum after eating and drinking. We equip dentists and hygienists with knowledge, resources and educational materials to help them integrate sugar-free gum into the preventative oral health routines of their patients. In fact, the WOHP was a founding corporate partner of the FDI Global Caries Initiative, a dental profession-led “call to action” to eliminate caries, and improve oral and general health.
From working with local dental associations and governments to provide dental check-ups, to partnering with schools on educational children’s programs, to providing research grants for dental professionals, Wrigley Oral Healthcare Programs are helping to educate patients and dental professionals around the world on the benefits of chewing sugar-free gum. Visit the Principles in Action Showcase for some specific examples.
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