Post-Merger Stockholder Information

open/close5®

"Stimulate your Senses®"

5 is a groundbreaking sugar-free stick gum product. The mouth-freshening gum delivers long-lasting flavor and a unique experience. The sleek 5 envelope created the next great packaging enhancement for stick gum. Each distinctive envelope has an eye-catching design and holds 15 sticks. Now available in the new Swerve flavor.

Video: 5® Rain Video: 5® Cobalt Video: 5® React
Video: 5® Solstice Video: 5® Elixir

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open/closeFlavors

• Rain®...a tingling spearmint
• Cobalt®...a cooling peppermint
• Flare®...a warming cinnamon
• Elixir®...a mouthwatering berry
• Solstice™...a warm and cool winter
• React™ Fruit...a unique fruit flavor experience
• React™ Mint...a unique mint flavor experience
• Prism™... an electric watermelon
• Vortex™... a juicy green apple
• Swerve... a tangy to sweet tropical

Pack Sizes
• Single packs - 15 stick envelope pack
• Multi-packs - 3 15 stick packs

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History

  • 2007 In March 2007, Wrigley introduced U.S. consumers to 5, the most exciting development in sugar-free stick gum since the launch of Extra® more than 20 years earlier.
  • 2007 In August 2007, 5 gum unveiled its marketing campaign titled 'Stimulate Your Senses.' The advertising spots described "what it feels like to chew 5 gum." Set against an industrial, futuristic backdrop, the cooling, warming and tingling sensations created by 5 gum flavors Cobalt,
  •    Flare and Rain are expressed through dramatically stimulating visuals and sounds. The campaign also strongly leveraged magazine, cinema and online media advertising to showcase our new brand.
  • 2008 In 2008, 5 brand launched two new fruit gum experiences. Lush gum provides a crisp tropical sensation and Elixir gum is a mouthwatering berry sensation.
  • 2009 5 gum takes it to the next level with unique, game-changing flavor experiences. Solstice, a warm and cool winter, and Zing, a sour to sweet bubble, are new-to-world flavor transitioning experiences.
  • 2010 React Mint and React Fruit join the 5 portfolio in March with exciting new flavor experiences.
  • 2010 5 gum introduces Prism and Vortex to its portfolio. Prism is a sweet and intense electric watermelon taste while Vortex is a sweet and juicy green apple flavor.

flag U.S. Brands

  • 5
  • Altoids
  • Big Red
  • Doublemint
  • Eclipse Gum
  • Extra
  • Freedent
  • Hubba Bubba
  • Juicy Fruit
  • Skittles
  • Wrigley's Spearmint
  • Starburst
  • Winterfresh