open/close5®

"Stimulate your Senses®"

5 is a groundbreaking sugar-free stick gum. The mouth-freshening gum delivers long-lasting flavor and a unique sensory experience with each flavor. The sleek 5 envelope created the next great packaging enhancement for stick gum. Each distinctive envelope has an eye-catching design and holds 15 sticks.

open/closeFlavors

• Rain®...a tingling spearmint
• Cobalt®...a cooling peppermint
• Flare®...a warming cinnamon
• Elixir®...a mouthwatering berry
• Lush™...a crisp tropical
• Solstice™...a warm and cool winter
• Zing™...a sour to sweet bubble

Pack Sizes
• Single packs - 15 stick envelope pack
• Multi-packs - 3 15 stick packs

open/closeNutrition Information

Select Flavor:

History

  • 2007 In March 2007, Wrigley introduced U.S. consumers to 5, the most exciting development in sugar-free stick gum since the launch of Extra® more than 20 years earlier.
  • 2007 In August 2007, 5 gum unveiled its marketing campaign titled 'Stimulate Your Senses.' The advertising spots described "what it feels like to chew 5 gum." Set against an industrial, futuristic backdrop, the cooling, warming and tingling sensations created by 5 gum flavors Cobalt,
  •    Flare and Rain are expressed through dramatically stimulating visuals and sounds. The campaign also strongly leveraged magazine, cinema and online media advertising to showcase our new brand.
  • 2008 In 2008, 5 brand launched two new fruit gum experiences. Lush gum provides a crisp tropical sensation and Elixir gum is a mouthwatering berry sensation.
  • 2009 5 gum takes it to the next level with unique, game-changing flavor experiences. Solstice, a warm and cool winter, and Zing, a sour to sweet bubble, are new-to-world flavor transitioning experiences.

flag U.S. Brands

  • 5
  • Altoids
  • Big League Chew
  • Big Red
  • Creme Savers
  • Doublemint
  • Eclipse Gum
  • Extra
  • Freedent
  • Hubba Bubba
  • Juicy Fruit
  • Life Savers
  • Orbit
  • Skittles
  • Wrigley's Spearmint
  • Starburst
  • Winterfresh