Post-Merger Stockholder Information

open/closeBig Red®

"Kiss a Little Longer™"

The bold cinnamon flavor of Wrigley's Big Red provides long lasting fresh breath. In fact, Big Red has been the No. 1 selling cinnamon gum since 1987. Recently, the flavor was improved to provide even more long lasting taste, and a new 15-stick Slim Pack™ was introduced.

open/closeSizes

Single packs
• 5-stick pack
• 15-stick Slim Pack™

Multi-packs
• 4 pack (4 packages of 5 sticks each)
• Slim Pack 3 Pack (3 packages of 15 sticks each)

open/closeNutrition Information

Select Flavor:

History

  • 1976 Big Red was introduced in the U.S. and Canada as cinnamon gum gained favor in the U.S. After modest success, the gum was repositioned as a breath freshening gum with long lasting flavor instead of just a cinnamon flavored gum.
  •   Packaging reflected this positioning, instead of a cluster of pale green leaves to indicate the natural freshness of cinnamon, a yellow flame dotted the letter "i" in Big Red to indicate to consumers that the gum was spicy and hot.
  • 1979 The famous "Kiss a Little Longer"™ campaign was introduced.
  • 2006 Wrigley announced a partnership with Chip Ganassi Racing with Felix Sabaates. NASCAR driver Juan Pablo Montoya currently drives the No. 42 Wrigley's Big Red Dodge.
  • 2008 Launch of Slim Pack.
  • 2009 Launch of Slim Pack 3 Pack.

flag U.S. Brands

  • 5
  • Altoids
  • Big League Chew
  • Big Red
  • Creme Savers
  • Doublemint
  • Eclipse Gum
  • Extra
  • Freedent
  • Hubba Bubba
  • Juicy Fruit
  • Life Savers
  • Orbit
  • Skittles
  • Wrigley's Spearmint
  • Starburst
  • Winterfresh