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Launched in 1984, Extra was Wrigley's first sugar-free gum offering in the U.S. Extra gum is known for its incredible, long-lasting flavors that can trigger a state of perpetual enjoyment. Extra is also available in a variety of distinctive flavors, specifically tailored to local tastes, in geographies including Australia, Canada, China, Germany, Hong Kong, New Zealand and Taiwan.

Be sure to visit our website at: extragum.com

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Extra Gum
• Polar Ice®
• Spearmint
• Peppermint
• Winterfresh®
• Classic Bubble
• Smooth Mint

Extra Dessert Delights Gum
• Strawberry Shortcake
• Mint Chocolate Chip
• Key Lime Pie
• Orange Crème Pop
• Apple Pie
Extra Fruit Sensations® Gum
• Sweet Watermelon

Pack Sizes
Single packs
• 15-stick Slim Pack™

Multi-packs
• 4 pack (4 packages of 5 sticks each)
• Slim Pack 3 Pack (3 packages of 15 sticks each)

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History

  • 1984 In 1984, Wrigley launched Extra in the U.S. and Canada as the company's first taste sustaining, sugar-free brand. At the time, high-intensity sweeteners were an innovation to the gum category and Extra was one of the first brands to use them as an ingredient, giving the brand leverage in flavor duration. The first flavors of Extra included Spearmint and Peppermint. Within five years of launch, Extra became the No. 1 sugar-free gum in the U.S. and in the world.
  • 1988-2007 Extra has continued to delight consumers with exciting new flavors: Cinnamon and Winterfresh (1988), Classic Bubble Gum (1991), Polar Ice (2000), Cool Green Apple (2005), Cool Watermelon (2006), and Supermint (2007).
  • 2007 Extra, along with Orbit® and Eclipse®, became the first chewing gum to receive The American Dental Association's Seal of Acceptance, with nearly 20 years of research proving that the products help to fight cavities, strengthen teeth and reduce harmful plaque acids.
  • 2008 Launch of Extra Fruit Sensations - Fruit Sensations represents the first sub-line in the history of the Extra brand. Fruit Sensations consists of four incredibly long-lasting flavors: Island Cooler, Berry Pearadise, Sweet Watermelon and Strawberry-Banana.
  • 2008 Launch of Slim Pack.
  • 2009 Extra Fruit Sensations brings "smoothie" flavor selections to the gum category for the first time with the introduction of Berry Smoothie and Mango Smoothie. The two new flavors are a delicious and refreshing blend of long-lasting fruit flavors. Berry Smoothie is a unique combination of blackberry and blueberry smoothie flavors, and Mango Smoothie is a tasty mix of mango and strawberry smoothie flavors.
  • 2009 Launch of Slim Pack 3 Pack.
  • 2010 Extra introduces Dessert Delights to its portfolio. Inspired by real desserts, the variety includes Mint Chocolate Chip, Strawberry Shortcake and Key Lime Pie.

flag U.S. Brands

  • 5
  • Altoids
  • Big Red
  • Doublemint
  • Eclipse Gum
  • Extra
  • Freedent
  • Hubba Bubba
  • Juicy Fruit
  • Skittles
  • Wrigley's Spearmint
  • Starburst
  • Winterfresh