Post-Merger Stockholder Information

open/closeJuicy Fruit®

"Gotta Have Sweet?"

Gotta have Juicy Fruit. Juicy Fruit gum brings you one-of-a-kind flavor that satisfies your cravings for something sweet. People all over the world have loved Juicy Fruit gum for over 100 years. See how the look of Juicy Fruit has evolved over the last century. A top-selling fruit gum brand in the U.S., Juicy Fruit gum is also popular in Canada, Germany, Thailand, Malaysia, China and Hong Kong. Now available in sugar-free pellet form!

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open/closeFlavors

Slim Pack
• Original
• Juicy Secret

Slim Pack 3 Pack
(3 packages of 15 sticks each)®
• Original
• Juicy Secret

5-Stick Pack
• Original

Big-E-Pak Bottles
• Original
• Sweet Fruit
• Sweet Berry
• Groovy Fruity

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Select Flavor:

History

View Packaging Through the Years
  • 1893 Juicy Fruit gum was introduced. The oldest brand in the Wrigley family, Juicy Fruit was launched just a few months ahead of Wrigley's Spearmint® gum.
  • 1944 During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that
  •   people expected, the company took Wrigley's Spearmint, Doublemint® and Juicy Fruit gum off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. Juicy Fruit was reintroduced in 1946, and quickly regained, then exceeded, its pre-war popularity.
  • 1974 Juicy Fruit gum helped to launch the use of UPC codes as the first product to be scanned with a laser scanner. The milestone took place at a Marsh Supermarket in Troy, Ohio, where a 10-pack of Wrigley's Juicy Fruit was run through a hand-made laser scanner.
  • 2006 Wrigley announced a partnership with Chip Ganassi Racing with Feliz Sabaates. NASCAR driver Juan Pablo Montoya currently drives the No. 42 Wrigley's Juicy Fruit Dodge.
  • 2008 Launch of Slim Pack.
  • 2009 Launch of Slim Pack 3 Pack.
  • 2009 Juicy Fruit is the first of the Wrigley's Brands to join the portfolio of Big E Pak® offerings, while it is being offered for the first time in sugar-free pellet form.
  • 2010 Juicy Fruit introduces Sweet Fruit to its portfolio. The sugar-free, strawberry kiwi flavor is available in 60-pellet Big E Pak® bottles.
  • 2010 The beloved and iconic Juicy Fruit brand unveiled a new indescribable, mystery fruit flavor - Juicy Secret –the first sugar-free stick from Juicy Fruit.

flag U.S. Brands

  • 5
  • Altoids
  • Big Red
  • Doublemint
  • Eclipse Gum
  • Extra
  • Freedent
  • Hubba Bubba
  • Juicy Fruit
  • Skittles
  • Wrigley's Spearmint
  • Starburst
  • Winterfresh