Juicy Fruit^®

"The Taste is Gonna Move Ya^™"

You want, you need, you gotta have more sweet! Juicy Fruit brings you one-of-a-kind flavor that satisfies your cravings for something sweet. People all over the world have loved Juicy Fruit for over 100 years. See how the look of Juicy Fruit has evolved over the last century. A top-selling fruit gum brand in the U.S., Juicy Fruit is also the number one chewing gum with kids. Juicy Fruit is also a popular in Canada, Germany, Thailand, Malaysia, China and Hong Kong.

Juicy Fruit

The original design was relatively simple, with a neutral background and plain red lettering. In 1914, the company adopted a more active, eye-catching package featuring white and green stripes and a distinctive design element called a Maltese Cross.

After World War II, the company radically redesigned the package again, for the first time using a bright yellow background with the name "Juicy Fruit" between two stylized red V's, or chevrons.

The double chevrons were meant to extend the famous "Wrigley arrow" motif to a brand that had not previously incorporated an arrow. This strengthened the already significant consumer association between Wrigley's chewing gum brands and the arrow, or spear, symbol, first used on packages of Wrigley's Spearmint in 1893.

Sizes

Single packs
• 5-stick pack
• 15-stick Slim Pack™

Multi-packs
• 4 pack (4 packages of 5 sticks each)
• Slim Pack 3 Pack (3 packages of 15 sticks each)

Nutrition Information

Select Flavor:

History

View Packaging Through the Years

1893 Juicy Fruit gum was introduced. The oldest brand in the Wrigley family, Juicy Fruit was launched just a few months ahead of Wrigley's Spearmint®.
1944 During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that
people expected, the company took Wrigley's Spearmint, Doublemint® and Juicy Fruit off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. Juicy Fruit was reintroduced in 1946, and quickly regained, then exceeded, its pre-war popularity.
1974 Juicy Fruit helped to launch the use of UPC codes as the first product to be scanned with a laser scanner. The milestone took place at a Marsh Supermarket in Troy, Ohio, where a 10-pack of Wrigley's Juicy Fruit was run through a hand-made laser scanner.
2006 Wrigley announced a partnership with Chip Ganassi Racing with Feliz Sabaates. NASCAR driver Juan Pablo Montoya currently drives the No. 42 Wrigley's Juicy Fruit Dodge.
2007 Wrigley's brands, including Juicy Fruit, became the official chewing gums of the National Basketball Association.
2008 Launch of Slim Pack.
2009 Launch of Slim Pack 3 Pack.

Juicy Fruit®