Since their introduction in 1912, Life Savers has become an iconic American brand across non-chocolate candy and mints due to their great tasting flavors and unique candy-with-the-hole shape. Over 40 flavors of Life Savers have been created since the original Pep-O-Mint® was launched. In 1998, Creme Savers® was launched as a sub brand of Life Savers.
Life Savers was a subsidiary of Kraft Foods before being purchased by Wrigley in 2004. In recent years, the brand has expanded to include Life Savers Gummies® and Creme Savers.