Packaging Innovation & Sourcing
Creating Consumer-Friendly, Sustainable Packaging Solutions
At Wrigley, we produce 25 brands — including Extra® and Orbit® sugar-free chewing gums and SKITTLES® and STARBURST® candies — in thousands of packaging configurations. This variety in product choices certainly pleases the consumer but also creates somewhat of a puzzle for configuring a platform of best-practice sustainability methods in the packaging category.
It’s a challenge that we’re dedicated to conquering and one that’s vitally important. Our packaging is a high-profile component of the consumer satisfaction experience, and we’re working hard to make it aesthetically pleasing and environmentally sound.
Sustainability in Action Learn about how we’re putting sustainable packaging practices into action
We are committed to:
- Partnering with retail customers to create new, consumer-friendly sustainable packaging solutions
- Reducing packaging weights by 10 percent by 2015
- Using sustainable materials and partnering with sustainable suppliers
- Increasing recycled content in packaging materials
- Designing our packaging to be 100% recyclable or recoverable by 2015, where infrastructure exists
Reduce Recycle Rethink
Our mantra for optimizing our packaging is Reduce Recycle Rethink. We’re reducing by limiting materials usage wherever possible; recycling by increasing the use of recycled content in our packages as well as making packages that are available for recycling at the end of their use; and rethinking by working with suppliers and partners to develop new material technologies and sourcing solutions that improve our environmental footprint.
With this mindset, we’re equipped to reduce packaging weights by 10 percent by 2015.