Life Savers Gummies® and Life Savers® Mints and Hard Candies Offer Summer Fun with On-Pack Promotions
Prizes include lifetime mobile phone service and cruise vacation packages
CHICAGO (July 7, 2009) – Life Savers, the iconic ring-shaped candy from the Wm. Wrigley Jr. Company, is bringing consumers more of their favorite summer pastimes by offering loads of instant-win prizes when they buy specially marked packages of Life Savers Gummies, Mints and Hard Candy.
Each specially marked package of Life Savers Gummies contains an instant win game piece for a chance to win a new mobile phone with service for life, while specially-marked packages of Life Savers Mints and Hard Candy include a game piece for a chance to win a fun-filled cruise vacation or thousands of other summer-themed instant prizes.
“Summer and Life Savers are synonymous with fun,” said Michael Watt, Wrigley's General Manager – U.S. Confections. “To celebrate the season, Life Savers is delivering compelling promotions with relevant prizes – mobile phone service for text-loving teens and a cruise vacation for young-at-heart adults.”
Life Savers Gimme A Ring Instant Win: R U A WNR*? In this text message-inspired promotion, Life Savers Gummies let consumers “talk” with friends when they share their favorite gummies that, for a limited time, feature chat messages on the flavorful rings. Up to 25 percent of the rings in each specially-marked package of 5 Flavor, Assorted Sours, Wild Berry Sours, Tangy Fruits® , Wild Berries and Island Fruits feature popular teen text messages like “L8R”,”BRB” and “W2G”.**
Along with the “text” rings, specially marked bags of Life Savers Gummies come with an instant-win game piece that consumers then mail-in to claim prizes. Prizes include a new mobile phone, phone service for life and mobile ringtones. No purchase necessary. For more information and official rules, visit http://lifesaverschat.com.
Life Savers Fun Instant Win: Life Savers Mints and Hard Candy will sweeten consumers' summers with a promotion that gives confection lovers a chance to win instant prizes including a new bike, movie tickets and a seven-day/six-night cruise for two. No purchase necessary. For more information and official rules, visit: http://lifesaversfun.com/.
Life Savers Gimme A Ring and Fun Instant Win promotions end October 31, 2009.
About The Wm. Wrigley Jr. Company
The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands – Wrigley's Spearmint®, Juicy Fruit®, and Altoids® – have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Skittles®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®, Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5®. Wrigley is headquartered in Chicago , Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia . Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.
CONTACT:
WM. WRIGLEY JR. COMPANY
Jennifer Jackson-Luth
Sr. Manager, Marketing Communications
Phone: (312) 645-8876
*R U A WNR (Are you a winner?)
**L8R (Later); BRB (Be right back); W2G (Way to go)