1. Welcome to Wrigley’s
    Principles in Action Showcase

    Our success as a global gum and confections business is the result of our incredible team who put our principles into action every day. Through our principles-based approach, we maintain a constant focus on commitments to Quality, Responsibility, Mutuality, Efficiency and Freedom so that we can make a difference to people and the planet through our performance.

    As our business has grown, so has our opportunity to create positive change. Our associates’ great work around the world has led the business to new heights and that success has allowed us to share these benefits with our consumers, through our oral health initiatives, with our communities, through our enthusiastic volunteer efforts and with our business partners by building mutually beneficial partnerships.

    All the while keeping an unwavering eye on how we can minimize our impact on the planet – from product and packaging innovations to our efforts to reduce waste and increase efficiencies. All of these important efforts continue to be possible because of Wrigley’s incredible business performance – providing quality products that brighten everyone’s day.

    This showcase gives you an opportunity to learn how our global team puts our principles into action around the world and in many different ways.

    And on behalf of our team, I am pleased to share this with you.

    Martin Radvan
    Wrigley President

  2. People


    It’s not just our fun and popular products that make people smile. We can and must make a positive difference in the lives of people across the full spectrum of our value chain – from the farmers who grow our mint and the dental associations who endorse our products to the communities surrounding our factories and the Associates that work within them.

  3. Our People:

    Our success depends on our 17,000 Associates who live and work in more than 50 countries around the world. Regardless of where we are based – a home office, an open-floor-plan workspace, or in a factory – we are united by our commitment to make decisions based on our Five Principles - Quality, Responsibility, Mutuality, Efficiency and Freedom. We believe this gives our Associates a rewarding career and something more than “just a job.”

  4. Our People:

    We measure this belief by participating in the external Gallup Q12 survey. The survey’s 12 core questions assess whether Associates feel equipped with the right level of knowledge, materials and opportunities; whether they feel listened to, encouraged, supported and rewarded; and whether they have opportunities to learn and grow.

    In 2015, Wrigley's engagement scores placed us in the 80th percentile of companies in the global Gallup database, which makes Wrigley Associates among the most engaged in the workforce.

  5. Our People:

    In 2015, Mars was named a Great Place to Work® in more than 20 countries. We’ve been recognized (for the fourth year in a row) as one of the Top 25 World's Best Multinational Workplaces, by the Great Place to Work® Institute and as one of the top 15 US manufacturing and production employers through the Great Place to Work® Great Rated! employee survey. We also won the 2014 Gallup Great Workplace Award for the sixth time, and were ranked 76th in the 2014 Fortune 100 Best Companies to Work For® list.

  6. The Wrigley Company Foundation:

    Since its founding in 1987, the Wrigley Company Foundation has donated more than $66 million USD to charitable organizations around the world. The Foundation’s mission is to improve the health of people and our planet through initiatives focused on oral health, environmental stewardship, and local needs. In 2014, the Foundation donated a total $6.4 million USD including annual contributions as part of multiyear grants in support of the Foundation for Environmental Education (FEE) and Save the Children.

  7. The Wrigley Company Foundation:

    In 2013, the Wrigley Company Foundation gave a $3.6 million grant over two years to Save the Children to teach more than 400,000 students and community members across six countries better oral health practices. This program provides a comprehensive school health, oral health, and nutrition program in each country, and gave health training to thousands of teachers.

    Watch this video to learn more.

    To learn more about Save the Children and their programs globally visit www.savethechildren.org.

  8. Wrigley Company Foundation Oral Care Community Service Grant Program:

    A $652,000 donation from the Wrigley Company Foundation over the last four years has been multiplied many times over, enabling dental professionals in three countries - Australia, US and New Zealand - to provide nearly $6M in free oral care treatment and education to underserved populations.

  9. Mars
    Volunteer Program


    In 2014, more than 8,700 Wrigley Associates at 70 sites and 39 markets around the world volunteered nearly 35,000 hours of service to help people and our planet through the Mars Volunteer Program (MVP). Our passionate Associates made the world a bit brighter with projects focused on oral health, the environment and local community needs.

  10. Volunteering:

    In 2014, Associates in Bulgaria participated in their national cleanup day (Clean Bulgaria in a Day) by collecting 75 bags of garbage and cleaning 13 sites, including parks, playgrounds and beaches.

  11. Volunteering:

    Wrigley’s team in the U.S. (Chicago, global headquarters) transformed a local park in support of Keep Chicago Beautiful and the Great American Cleanup, the country’s largest community improvement program. More than 35 Associates completed a variety of projects, including weeding, planting, building a bulletin board for the neighborhood children, and beautifying pathways with stones and fresh gravel. Now local families can enjoy a beautiful park right in the city.

  12. Volunteering:

    Associates from around the world dedicate time to educating others about oral care and provide services to communities that need it most. For example, Associates in the Czech Republic organized a dental care education day in primary schools - spreading awareness about dental health to more than 400 students! And one way volunteers in China share our oral care message is by coordinating a carnival for a Wrigley Hope School, providing a fun way for children to learn about healthy oral care habits.

  13. The Mars Ambassador Program


    The Mars Ambassador Program gives Associates worldwide the opportunity to use their passion and professional skills on global assignments to assist organizations that partner with Wrigley and the Wrigley Company Foundation.

    In 2014, a Wrigley Associate spent a month in Tajikistan documenting the important work of the local Save the Children office – a Wrigley Company Foundation partner – by developing case studies, program overviews and fact sheets. She described it as "a unique opportunity to step away from your everyday job and experience something new. You learn how to assimilate into a different culture, exercise your own leadership skills and collaborate with fantastic individuals and groups. It was an amazing opportunity!"

    To learn more about Save the Children and their programs globally visit www.savethechildren.org.

  14. Health & Wellness:

    It’s important to consumers that we offer a variety of products – many of which have established functional benefits while others are best as an occasional indulgence.

    To help consumers make informed choices for themselves, we provide clear nutritional labeling and follow the Mars Marketing Code that sets strict commitments for the way we advertise across all markets. In keeping with this commitment, we do not buy advertising time or space if more than a quarter of the audience is likely to be under 12 years of age; nor will we advertise on websites aimed at those under 12.

  15. Health & Wellness:

    On our confectionery brands, such as Skittles® and Starburst®, we include easy-to-read Guideline Daily Amount (GDA) labeling. In fact, Mars was the first company to commit to using GDA labels on its confectionery products worldwide.

  16. Commitment to Oral Care:

    Research has shown that chewing sugar-free gum can help protect teeth in a number of ways. After you eat or drink, plaque releases acids so plaque pH decreases to an unsafe level. Over time, this weakens your teeth and can lead to decay. Chewing sugar-free gum increases saliva production which can help wash away food particles, additionally it can help neutralize plaque acids and remineralize tooth enamel to help strengthen teeth. In fact, chewing sugar-free gum for 20 minutes after meals and snacks has been proven to help protect your teeth.

  17. Commitment to Oral Care:

    Oral health is an integral part of general health and wellbeing. However, tooth decay (caries) and gum diseases can affect nearly everyone during their lifetime. In fact, according to the FDI World Dental Federation, tooth decay is one of the most common non-communicable diseases on the planet. While largely preventable, many instances of tooth decay remain unaddressed due to unavailable or insufficient oral care services.

    Wrigley recognizes the complexity and severity of this issue, and for decades has been committed to collaborating with oral health experts to better understand and advance science in this area, for the mutual benefit of consumers and the scientific and public health communities.

    Since the 1930s, Wrigley has been researching the oral health benefits of chewing gum. Since then, we have carried out internal research and partnered with leading independent researchers and academic institutions.

  18. Commitment to Oral Care:

    The important role of sugar-free gum in oral care is widely recognized and accepted by dental associations and regulatory authorities around the world, including the FDI World Dental Federation and the European Commission.

    Additionally, teams in Germany and the UK have carried out health economic studies to demonstrate the cost-effectiveness of chewing sugar-free gum. These models show that the incidence of new cavities can be reduced through the habitual chewing of sugarfree gum; this in turn can reduce the overall cost of oral care (reduced need for fillings, extractions, dentures, etc.) for public health services and for the individual.

  19. Commitment to Oral Care:

    Our advocacy work has also played a significant role in achieving greater political awareness of the need to promote oral health as a fundamental part of general health and wellbeing – a subject often neglected in both national and international public health spheres.

    Wrigley is a founding partner of the Platform for Better Oral Health in Europe, a joint initiative of academics, chief dental officers, public health associations and the industry to advocate for a common European approach toward better prevention, education and access to oral care. The initiative is promoted and supported by Wrigley’s Oral Healthcare Program and GlaxoSmithKline Consumer Healthcare. Following the publication of the State of Oral Health in Europe Report in 2012 which highlighted the financial burden of oral care, the Platform has been focused on identifying best practices to support preventative oral health in Europe. The Platform will publish its findings during its second European Oral Health Summit at the European Parliament in October 2015.

  20. Wrigley Oral Healthcare Program:

    Wrigley’s commitment to oral care around the world is evident through the Wrigley Oral Healthcare Program (WOHP), which launched in Germany in 1989 and operates in more than 40 countries. Through the program, Wrigley partners with dentists and hygienists to help them improve patients’ oral healthcare routine through one extra, simple and enjoyable step: chewing sugar-free gum after eating and drinking. We equip dentists and hygienists with knowledge, resources and educational materials to help them integrate sugar-free gum into the preventative oral health routines of their patients. In fact, WOHP is proud to partner with FDI World Dental federation on World Oral Health Day, to help improve oral health globally.

  21. Advancing Scientific Research:

    In addition to the Wrigley Science Advisory Council (WSAC), Wrigley also supports independent research through organizations such as the International Association for Dental Research (IADR) and the European Organization for Caries Research (ORCA) to advance our knowledge and contribution. Since 2012, Wrigley has also been a member of a Dutch-based industry-academic consortium, Top Institute for Food and Nutrition’s (TIFN) Oral Health partnership. Its purpose is to build understanding of the developing science behind oral care and next generation prevention.

  22. 10 Workplace standards

    Partnering with Suppliers:

    We expect all those with whom we do business, such as our suppliers, to understand and comply with our policies. Mars’ Supplier Code of Conduct includes 10 workplace standards that meet or exceed International Labour Organization guidelines. In 2013, this Code was updated to include and address emerging industry challenges such as migrant labor. The Code and our responsible sourcing program apply to all our direct and indirect suppliers who are expected to align with, and encouraged to exceed, the standards included in our Code. It also requires our suppliers to implement similar standards in their own supply chains.

  23. Partnering with Suppliers:

    In 2012, Mars introduced a program to increase supplier alignment with the Code. This included a systematic assessment of supplier risks based on geography, human rights, environment and business ethics. This risk assessment helps us to learn more about our suppliers; it also supports suppliers through the use of self assessments or third-party independent audits. All high-risk suppliers are prioritized for audit, unless they have already received a passing Sedex Members Ethical Trade Audit (SMETA) within the last two years. We are also a founding member of and participate on the Leadership Board of Aim-Progress, an industry forum to enable and promote responsible sourcing.

  24. As Diverse as Our Flavors:

    As a part of Mars, Incorporated, Diversity and Inclusion is not a program at Wrigley - it is who we are and how we live. It is a value inherent in The Mars Five Principles.

    We are committed to fostering a culture of inclusion and belonging. It is our priority to maintain a broad view of different perspectives from all backgrounds at every level of the organization.

    We absolutely believe that by leveraging our similarities and differences and creating an environment of Inclusion and belonging, we will greatly enhance our performance and the mutuality of benefits we share with our Associates and stakeholders.

  25. Planet


    From the way we source our ingredients, to how
    we fuel our factories and package our products,
    we are mindful of our impact on the world around us.

  26. Sites
    Sustainable in
    a Generation

    Our Approach:

    Together with our segment partners across Mars, we have set ambitious targets to make our factories and offices Sustainable in a Generation. As part of this program, we aim to eliminate fossil fuel energy use and greenhouse gas emissions from our operations by 2040. We are working on similar long-term commitments for water and waste.

  27. Chart: Energy, Greenhouse Gas Emissions, and Waste to Landfill 2012 Results, and 2015 Targets

    Our Progress:

    With our eye on the future, we have set short-term targets to keep us on track. We’re focused on absolute progress–so that as we grow our business, we’re doing so sustainably.

  28. Our Approach:
    Energy & Climate

    Our Focus:

    Our immediate focus is on reducing our use of fossil-fuel-based energy sources and greenhouse gas (GHG) emissions. Improving efficiency presents the most immediate and cost-effective way to reduce our GHG emissions. The less fossil-fuel energy we use, the fewer carbon emissions we produce.

  29. Energy:

    In April 2014, Wrigley East Africa received the 2nd Runner-Up Overall Award at the annual Energy Management Awards (EMA) for its work in 2013 to reduce its carbon footprint. Their qualifying work that lowered energy use included reusing heat and replacing a compressed air unit to reduce steam consumption and operating pressure and improving efficiency in dehumidifiers and boilers. Because of these efforts, Wrigley East Africa reduced their Heavy Fuel Oil (HFO) consumption by over 20% and water chilling load by 160TR.

  30. GHG:

    Since 2013, the Baddi and Bangalore sites in India have helped to reduce fossil fuel energy and greenhouse gas emissions (GHG) with the commissioning of biomass boilers – boilers that are fueled by naturally occurring materials such as plants or agricultural waste (briquettes and scrap wood). After a full year of operations, the project has reduced the overall GHG emission by 2,800 metric tons (the equivalent of taking 589 passenger vehicles off the road) and reduced our consumption of diesel fuel by a remarkable 82% in comparison to 2013.

  31. decrease water usage by 25%


    We can be more efficient with our use of water, so between now and 2015, our goal is to reduce total usage by 25 percent. To get there, we are focused on reducing our use of water for production processes as well as limiting general use from municipal and ground water sources ― particularly in geographies where water scarcity is an issue.

  32. Waste:

    We are committed to mitigating the impacts of waste creation. It is our goal to send zero waste to landfill at all manufacturing sites.

  33. Products
    and Packaging
    with a Reduced

    Our Approach:

    We believe we can delight our consumers with great products sold in great packaging while leaving a lighter environmental footprint. That’s why we are reinventing our packaging to reduce materials like foil in gum wrappers, plastics in bottles and paperboard in envelopes. With less packaging we cut carbon production and cut costs, giving us more opportunities to invest in our brands and feet on the street.

  34. Understanding Our Impact:

    Packaging is a high-profile component of the consumer’s experience―it identifies our brands, provides consumers with important information and above all else, enables the delivery of a quality product. In this regard, packaging is non-negotiable; however, we need to find new packaging solutions that meet these needs while also reducing our impact on the environment.

    To do so, we’re focused on optimizing our core packaging types and limiting the use of more carbon-intensive materials like plastic and aluminum. With this approach, we’ve reduced the amount of plastic in our bottle portfolio, eliminated the use of foil in some of our gum wrappers and reduced the amount of paperboard for our popular Slim Pack® packages and envelopes.

  35. 850 tonnes of aluminum per year saved


    Wherever possible, we’re reducing the amount of aluminum we use to package our products and replacing it with a more sustainable, less carbon-intense alternative that meets our quality standards and consumer needs.

    To date, we’ve replaced foil wrappers with paper for BIG RED®, DOUBLEMINT®, JUICY FRUIT®, WRIGLEY’S SPEARMINT® and WINTERFRESH® in the U.S., which saves 850 tonnes of aluminum per year. We are also seeking a foil alternative for sugar-free stick brands, such as EXTRA®, whose ingredients create different packaging needs.

  36. Paper:

    While paper is less carbon intense than other materials, from a tonnage standpoint, we see an opportunity to limit the amount we bring into the supply chain and, ultimately, the amount that ends up in landfill. So, we’re removing excess paper packaging when it can be done in a manner that doesn’t impact freshness or functionality.

    In 2014, we implemented a pre-printed foil in the production of our LIFE SAVERS® Mints roll packs sold in North America. By printing directly on the foil in order to display our logo and product information, we eliminated the need for a paper label to be placed around the outside of our foil wrapper. This new process reduced the amount of paper in our LIFE SAVERS Mints roll packs by more than 25%.

  37. Plastic:

    In 2013, we celebrated the official launch of a new bottle in Europe – a significant achievement in the area of plastic reduction. The new bottle eliminates and replaces the BIG E PAK® bottle and Pop Top bottles with a single, lighter format - reducing the amount of plastic in each bottle by 6.5% and 19% respectively.

    We’ve also realized manufacturing and logistical efficiencies in the production of the new bottle format – both of which aid in our efforts to minimize our footprint on the planet.

  38. Sustainable
    & Secure

    Our Approach:

    A key step to growing our business sustainably is making sure the ingredients we use to make our products are available well into the future. We are committed to sourcing raw materials in ways that reduce our environmental footprint, improve farmer prosperity and ensure reliable and affordable supplies of raw materials to help our business grow.

  39. Enhancing Mint-farming Practices:

    We use mint to flavor 70% of our gum formulas, including some fruit flavored products, so ensuring there is always high quality mint available is vital to our business. And making sure we source it responsibly is vital to all involved in our value chain.

    In 2014, a team of external experts, including leading academics, technical advisors from the Mars Science Advisory Council and other cross-segment specialists conducted a thorough assessment of the Wrigley mint program. They identified priority areas of work to ensure a sustainable supply of mint.

  40. Empowering Mint Farming Communities:

    In 2014, Wrigley engaged Agribusiness Systems International (ASI) to map our mint value chain in India, which provides mint oil for our gum products. From this data, we will develop programs on water management, soil health, and revenue generation for smallholder mint farmers to ensure we have a sustainable supply of mint from India.

  41. Empowering Mint-farming Communities:

    Through a $1M donation over three years (2013-16), the Wrigley Company Foundation is enabling Pratham to provide education support to thousands of children who reside in the mint growing villages of India’s Uttar Pradesh. Overall the program will provide educational assistance to more than 50,000 children, with the goal of helping to increase the students’ annual sustained learning levels and to help close learning gaps. The program has already shown a 53% increase in the number of children who can read a paragraph or story at a grade 2 level and a 38% increase in the number of students who can read words.

  42. Palm Oil:

    In 2013, Mars, Incorporated achieved its target of sourcing only material certified via the Roundtable on Sustainable Palm Oil's mass-balance program. We’re now going further, requiring all of our suppliers to demonstrate full traceability and are committed to sourcing palm grown and harvested in conditions free from deforestation. In 2014, 84% of the palm oil sourced throughout all of Mars could be traced back to a known mill.

  43. Multiplying
    our Impact

    Our Approach:

    While we are accountable for making progress as Wrigley, we believe we can do even more if we work in partnership with others. By collaborating with industry associations, suppliers and retailers, we can significantly increase the positive changes we are collectively working toward.

    Wrigley Associates are at the helm of our ability to multiply our impact – both at work and home.

  44. Go Green:

    Wrigley Associates are at the helm of our ability to bring sustainability to life—both at work and home. Our Go Green program began in 2010 as a forum to empower Associates to take action at their site. Exceptionally passionate Associates volunteer to head-up the program, igniting a wave of Go Green activities at Wrigley offices, remote sales locations and factories around the world. Efforts range from eliminating plastic water and soda bottles and hosting paperless meetings, to implementing cafeteria composting and planting factory-side gardens.

  45. Go Green:

    In 2014, Wrigley Associates around the world amplified their passion for sustainability beyond the walls of Wrigley and home, thanks to an innovative partnership with the Wrigley Company Foundation. For every Go Green team that hosted a sustainability learning event for Associates at their site, the Wrigley Company Foundation made a donation of $1,000 to the Foundation for Environmental Education (FEE). As a result of the hard work of Go Green teams at 47 sites around the world, the Wrigley Company Foundation donated $47,000 in mini-grants to FEE schools.

  46. Cleaner and

    Our Approach:

    We all have a role to play in helping create a world free of littered gum. We are continuing to build on our work to encourage people to purchase and enjoy our products while disposing of them in the right way. We’re putting education first by providing active environmental and littered gum prevention programs to communities around the world.


    Wrigley collaborated with the International Chewing Gum Association and others in the gum industry to adopt a global responsible disposal logo encouraging consumers to reconsider before disposing of their chewed gum anywhere but a bin. We are now two years into including the THINK TWICE logo on all gum packs around the world - on both Wrigley brands and all other gum products.

  48. Responsible Gum Disposal:

    While the vast majority of consumers dispose of their gum properly, not everyone has the same respect for their communities. We take this issue seriously and recognize that the only long-term sustainable solution to dealing with littered gum – and all forms of litter – is to change behavior. We encourage this through active support of:

    • Clear on-pack labeling motivating our consumers to dispose of their gum properly.
    • Community awareness campaigns in partnership with governments, NGOs and educators.
    • In-school education programs that help young people develop a respect for their local environment.
  49. Wrigley Company Foundation provided a $3.25 million grant to Foundation for Environmental Education

    Foundation for Environmental Education (FEE):

    A donation of $6.8M over six years (2011-2017) supports a “Litter Less” education campaign in 35 countries. Operating through two programs, Eco-School which focuses on primary grade students and Young Reporters for the Environment (YRE) which focuses on secondary school students, Litter Less aims to engage and educate young people on the issue of litter, encouraging them to make positive choices. As of 2015, more than 1M students have already been reached.

  50. $2 million USD donated to Keep America Beautiful

    Community Awareness Campaigns:

    Wrigley is a founding member of Keep America Beautiful (KAB). Since KAB’s inception in 1953, the company and Wrigley Foundation have jointly contributed more than $2.3 million to its operating and fundraising efforts.

  51. Enhancing the Chicago River:

    As part of our ongoing engagement in improving the vitality of the Chicago River the Wrigley Company Foundation is a founding partner of the Chi-Cal Rivers Fund – a public-private partnerships fund, led by the National Fish and Wildlife Foundation designed to improve the health, vitality and public access of waterways in Chicago and the neighboring Calumet region. Wrigley will contribute $330,000 over two years, with an option for a third year and a total anticipated investment of $500,000.

  52. Performance


    We can't make a difference in the world if
    we don't sustain our own business, which
    means growing our business by
    continuously providing our consumers with
    great brands that meet the highest
    standards of quality. Our performance has a
    direct and indirect impact on the economy and
    communities where we do business.

  53. A Commitment to Safety:

    With the Five Principles as our foundation, we know that each and every Associate is absolutely essential to our mutual success, and we make Safety our first responsibility.


    We are on a journey to make Safety second nature to everyone at Wrigley by driving strategies around Safety Leadership, Systems, and Behaviors, and we are seeing results with lower rates of accidents in our manufacturing network. But we aren’t stopping there. We know that we must continuously improve our Safety performance, assuring that it is everyone at Wrigley’s first responsibility, regardless of role in the business.  

  54. Quality:

    As the first of our Five Principles, Quality is the basis of brand loyalty and consumer trust in Wrigley and has underpinned our growth for generations. We manufacture most of our products ourselves, and work closely with suppliers to maintain our exceptionally high standards.

  55. Quality and Food Safety:

    Our Mars Quality Management Process (QMP) is based on globally recognized quality management principles and Quality learnings from all segments. It is a framework for continuous improvement and ensures we consistently deliver high-quality and safe products. We have continued to embed the QMP this year and are working with our global market units so that the QMP standards and tools are used through the product lifecycle to guarantee the consistent and efficient delivery of millions of simple pleasures every day.

  56. Global Brands:

    Our brands are well-known and loved worldwide. Built on the simple idea of bringing flavor and enjoyment to our consumers, we have grown into a multi-billion dollar company with around 34 core brands around the world. Two brands – Extra® and Orbit® – have achieved the incredible milestone of becoming billion-dollar brands.

    Top Wrigley
    Brands Globally
  57. Our Innovation Approach:

    In order for us to make a positive contribution to the well-being of people and the planet, it’s critical that we keep growing our business.


    A key component to long-term growth is our continued focus on innovation – a commitment shared across all functions of the business. This means finding more efficient means of production, developing break-through packaging formats and identifying new ways to reach our consumers.

    In 2014, we developed a more flexible and re-closeable pack that was convenient, while simultaneously meeting a more affordable price point for consumers in Latin America.
  58. Innovating to grow:

    Innovation has been a constant throughout our history–from advertising with mile-long billboards to leading the way in oral care research. Doing things differently has taken Wrigley to new heights.