Our success as a global gum and confections business is the result of our incredible team who put our principles into action every day. Through our principles-based approach, we maintain a constant focus on commitments to Quality, Responsibility, Mutuality, Efficiency and Freedom so that we can make a difference to people and the planet through our performance.
As our business has grown, so has our opportunity to create positive change. Our associates’ great work around the world has led the business to new heights and that success has allowed us to share these benefits with our consumers, through our oral health initiatives, with our communities, through our enthusiastic volunteer efforts and with our business partners by building mutually beneficial partnerships.
All the while keeping an unwavering eye on how we can minimize our impact on the planet – from product and packaging innovations to our efforts to reduce waste and increase efficiencies. All of these important efforts continue to be possible because of Wrigley’s incredible business performance – providing quality products that brighten everyone’s day.
This showcase gives you an opportunity to learn how our global team puts our principles into action around the world and in many different ways.
And on behalf of our team, I am pleased to share this with you.
It’s not just our fun and popular products that make people smile. We can and must make a positive difference in the lives of people across the full spectrum of our value chain – from the farmers who grow our mint and the dental associations who endorse our products to the communities surrounding our factories and the Associates that work within them.
Our success depends on our 17,000 Associates who live and work in more than 50 countries around the world. Regardless of where we are based – a home office, an open-floor-plan workspace, or in a factory – we are united by our commitment to make decisions based on the Mars Five Principles to positively impact people, the planet and our performance. We believe this gives our Associates a rewarding career and something more than “just a job.”
We measure this belief by participating in the external Gallup Q12 survey. The survey’s 12 core questions assess whether Associates feel equipped with the right level of knowledge, materials and opportunities; whether they feel listened to, encouraged, supported and rewarded; and whether they have opportunities to learn and grow.
In 2012, Wrigley's engagement scores placed us in the 82nd percentile of companies in the global Gallup database, which makes Wrigley Associates among the most engaged in the workforce for the second year in a row. (We ranked in the 80th percentile in 2011).
Today, Wrigley Associates enjoy a world of opportunity that comes from being part of a 72,000 Associate-strong organization, including access to global training programs through Mars University, enhanced job opportunities and the benefit of working for a globally recognized great place to work. In 2013, Mars was named one of the 100 Best Companies to Work For® in the United States by Fortune Magazine.
Since its founding in 1987, the Wrigley Company Foundation has donated more than $55 million to charitable organizations around the world. The Foundation’s mission is to improve the health of people and our planet through initiatives focused on oral health, environmental stewardship, and local needs. In 2012, the Foundation donated a total $4.7 million including annual contributions as part of multiyear grants in support of the Foundation for Environmental Education (FEE) and Save the Children.
A $3 million grant to Save the Children is providing a school health program that will transform the lives of thousands of students. The grant:
Over the past four years the Foundation has worked in partnership with the China Youth Development Foundation, in partnership with Give2Asia, to build 12 ‘Hope Schools’ which have benefitted more than 6,500 underprivileged children across eight provinces in China.
Over 6,000 Associates gave their time and talent in 2012 to the Mars Volunteer Program (MVP). They provided over 20,000 service hours to positively impact communities in thirty-four countries where they planted, cleaned, built and improved many natural areas in support of our focus on litter prevention and community improvement. They also shared oral health lessons, provided dental check-ups and toothbrushes to many children and families, supporting our focus on oral health.
In the U.S. about 100 associates from Mars sites throughout Chicago, including Wrigley, transformed a local park as part of the Mars Volunteer Program (MVP). Twenty new trees were planted. Fresh mulch was laid. New shrubs replaced bare patches. A garden was restored and a beautiful new mural in the park’s field house was painted as a lasting gift to the community.
A team from Wrigley’s Toronto Canada office planted 18 native trees and shrubs to support a local botanical garden. Many of the tree species have become scarce in recent years and are an important resource for native wildlife providing food and shelter for migratory birds.
During the weeks leading up to World Food Day on October 16, 2011, Associates throughout Spain collected staple foods such as oil, milk, rice, pasta, and legumes for local food banks. They donated a total of 1,500 kilos of food and Wrigley matched the weight with dental kit donations.
Wrigley Associates in Germany brought Wrigley’s Special Smiles to athletes participating in the Special Olympics in Munich last summer. Over the course of one week, about 100 volunteers used the “Dental Hygiene Fountain” and the “Caries Tunnel” to show what’s involved for proper oral hygiene. With great enthusiasm and dedication, they took more than 700 athletes by the hand, and with the support of dentists, showed them how to clean their teeth properly as part of the Special Olympics’ worldwide Healthy Athletes® program for enhancing health and fitness.
After the athletes had been examined carefully by the dentists, they received their Wrigley’s Special Smiles Bravery Medals along with a gift bag of dental hygiene supplies. And at the end of the week, everyone – athletes, doctors and volunteers – was smiling.
Special Olympics is the biggest sporting event worldwide for people with intellectual disabilities who have a 40 percent increased caries risk according to SOI (Special Olympics International)/Special Smiles). Special Smiles is one way the Wrigley Germany team is continuing to support its focus on Oral Care for Everyone.
More than 120 Wrigley China associates participated in a meaningful Mars Volunteer Program (MVP) project at the Hope School in Hunan Province to give students the best start to the new school year. Associates delivered creative oral care classes and made delicious dumplings for all students to enjoy. Hope Schools provide children better access to education in poverty-stricken rural areas of China and this initiative was just one of sixty-three MVP projects led by associates throughout China in 2012.
Wrigley China began supporting the program in 2002, and in 2008 the Wm. Wrigley Jr. Company Foundation also began a partnership to help continue to expand the program. With great support from the Wrigley Foundation, the Hope School Campaign is the most long-lasting and renowned corporate citizenship project in China, providing support for over 65,000 under-privileged children and 21 primary schools in impoverished areas throughout the country.
The Mars Ambassador Program gives Associates worldwide the opportunity to use their passion and professional skills on global assignments to assist organizations that partner with Wrigley and the Wrigley Company Foundation.
In 2012, a team of Wrigley Associates went “back to school” as part of the Mars Ambassador Program (MAP). They helped students in Romania build a more energy efficient place to learn as part of the Eco-Schools program. The Foundation for Environmental Education (FEE), a global partner of the Wrigley Company Foundation, educates, motivates and recognizes students’ efforts to bring environmental programming into their school and become an Eco-School. At “Scoala 112” (Scoala is Romanian for “school”) in Bucharest, Romania, students embraced the FEE Eco-School initiative but didn’t have the resources to conduct an energy audit of their school – a best practice for Eco-Schools. Through a partnership with the local FEE partner, CCDG Romania, and the Mars Ambassador Program (MAP), students learned how to conduct an audit, presented their learnings to other students and faculty, and created action plans for energy improvements in their school.
As part of a global food company, we are committed to addressing health and wellness issues and promoting healthy lifestyles. We’re bringing this commitment to life through our product offerings ― many of which are low-calorie and have functional benefits ― and by the way we market our brands and engage with consumers.
It’s important to consumers that we offer a variety of products – many of which have established functional benefits while others are best as an occasional indulgence.
To help consumers make informed choices for themselves, we provide clear nutritional labeling and follow the Mars Marketing Code that sets strict commitments for the way we advertise across all markets. In keeping with this commitment, we do not buy advertising time or space if more than a quarter of the audience is likely to be under 12 years of age; nor will we advertise on websites aimed at those under 12.
On our confectionery brands, such as Skittles® and Starburst®, we include easy-to-read Guideline Daily Amount (GDA) labeling. In fact, Mars was the first company to commit to using GDA labels on its confectionery products worldwide.
Oral health is an integral part of general health and wellbeing. However, tooth decay (caries) and gum diseases can affect nearly every human being during their lifetime. In fact, according to the FDI World Dental Federation, tooth decay is one of the most common non-communicable diseases on the planet. While largely preventable, many instances of tooth decay remain unaddressed due to unavailable or insufficient oral care services.
Wrigley recognizes the complexity and severity of this issue, and for decades has been committed to collaborating with oral health experts to better understand and advance science in this area, for the mutual benefit of consumers and the scientific and public health communities.
Since the 1930s, Wrigley has been researching the oral health benefits of chewing gum. Since then, we have carried out internal research and partnered with leading independent researchers and academic institutions.
Research has shown that chewing sugar-free gum can help protect teeth in a number of ways. After you eat or drink, plaque releases acids so plaque pH decreases to an unsafe level. Over time, this weakens your teeth and can lead to decay. Chewing sugar-free gum increases saliva production, which can help neutralize plaque acids, wash away food particles and remineralize tooth enamel to help strengthen teeth. In fact, chewing sugar-free gum for 20 minutes after meals and snacks has been proven to help protect your teeth.
Today, the oral care benefits of chewing sugar-free gum are widely accepted and endorsed by dental professionals, in addition to being included in the health policies of several national governments. The FDI World Dental Federation and more than 25 national dental associations recognize the scientific evidence and allow the use of their logos and related messaging on our packs of sugar-free gum. Additionally, the European Commission has approved oral health claims for sugar-free chewing gum, one of the few food categories to gain such recognition.
We’re reaching consumers around the world through our Oral Care brands – EXTRA®, FREEDENT® and ORBIT® – and a united call to action: Eat Drink Chew™. First launched in Australia in 2006 and now active in more than 40 markets, our Eat Drink Chew™ platform and accompanying “Break Up with Lingering Food” campaign show consumers that when brushing isn’t possible, chewing sugar-free gum is a great way to help keep teeth clean and healthy after eating or drinking.
Our advocacy work has also played a significant role in achieving greater political awareness of the need to promote oral health as a fundamental part of general health and wellbeing – a subject often neglected in both national and international public health spheres.
Wrigley is a founding partner of the Platform for Better Oral Health in Europe, a joint initiative of academics, chief dental officers, public health associations and the industry to advocate for a common European approach toward better prevention, education and access to oral care. The initiative is promoted and supported by Wrigley’s Oral Healthcare Program and GSK Consumer Healthcare. In 2012, the Platform organized the first European Oral Health Summit, at the European Parliament in Brussels, and published the State of Oral Health in Europe report that highlighted the burden of oral care and identified opportunities for further action.
In 2011, we partnered with the Chinese Ministry of Health to launch a three-year community oral care education pilot program, which establishes community dental clinics, trains local dentists and establishes oral care records for 7,000 families across 14 communities. The results of the program will inform the Ministry of Health’s future oral care policy.
Wrigley’s commitment to oral care around the world is evident through the Wrigley Oral Healthcare Program (WOHP), which launched in Germany in 1989 and operates in 47 countries. Through the program, Wrigley partners with dentists and hygienists to help them improve patients’ oral healthcare routine through one extra, simple and enjoyable step: chewing sugar-free gum after eating and drinking. We equip dentists and hygienists with knowledge, resources and educational materials to help them integrate sugar-free gum into the preventative oral health routines of their patients. In fact, the WOHP was a founding corporate partner of the FDI Global Caries Initiative, a dental profession-led “call to action” to eliminate caries, and improve oral and general health.
Wrigley is also committed to advancing scientific research to expand our knowledge and further investigate the role of chewing gum in health and wellness. Our scientists are partnering with leading oral care experts from around the world to define where we can make the greatest contribution.
Wrigley supports independent research through organizations such as the International Association for Dental Research (IADR) and the European Organisation for Caries Research (ORCA). Wrigley has sponsored the IADR Wrigley Salivary Research Award, in partnership with IADR’s Salivary Research Group (SRG), awarding travel scholarships to researchers studying saliva. Wrigley joined the Dutch Top Institute for Food and Nutrition (TIFN) through a private-public partnership on oral health called DENTA. The joint effort brings together members of the private sector with dentists, microbiologists and biochemists to better understand, maintain and promote oral health.
Our suppliers are expected to comply with – and are encouraged to exceed – the requirements set forth in our Supplier Code of Conduct, which is a set of 10 workplace standards that meet or exceed the United Nation’s International Labour Organization’s guidelines and help us all adhere to high behavioral standards.
The Code of Conduct applies to companies that directly supply us with raw materials, packaging materials, co-manufacturing or services. To measure compliance and encourage success, we’re partnering with suppliers on training programs, measuring progress through auditing and recognizing continuous improvement.
Our monitoring program assesses compliance with the Supplier Code of Conduct and is based on the inherent risks associated with operating in different geographies and purchasing the commodities and services central to our business.
There are three key components to the program, including: a risk assessment based on risk data provided by global risk advisory Maplecroft; a self-assessment through the Supplier Ethical Data Exchange (Sedex), and independent auditing by a third-party.
At the end of 2011, we assessed all of our raw material and packaging suppliers using this system.
Wrigley is dedicated to purchasing from a supplier base representative of the diversity of our employees, consumers, retail customers and communities.
Guided by our Five Principles, we are committed to creating a business environment ripe for the inclusion and integration of diverse suppliers into our network.
Our brands appeal to an extraordinary diverse array of consumers and are sold by an equally diverse group of retailers. To truly understand our consumers’ and customers’ needs, Wrigley must reflect diversity in everything we do.
We support regional organizations such as the Women’s Business Development Center and the Chicago Chapter of the National Association of Women Business Owners, which named Wrigley “Corporation of the Year” in May 2011.
From the way we source our ingredients, to how
we fuel our factories and package our products,
we are mindful of our impact on the world around us.
Together with our segment partners across Mars, we have set ambitious targets to make our factories and offices Sustainable in a Generation. As part of this program, we aim to eliminate fossil fuel energy use and greenhouse gas emissions from our operations by 2040. We are working on similar long-term commitments for water and waste.
With our eye on the future, we have set short-term targets to keep us on track. We’re focused on absolute progress–so that as we grow our business, we’re doing so sustainably.
Our immediate focus is to become more efficient, and we’re proud to report 2012 marked the fourth consecutive year of absolute energy, water and greenhouse gas emission reductions. This is a positive step in the right direction, but we have work to do to ensure we reach our 2015 aims. We’re making steady progress on waste and are on track to achieve our 2015 goal of sending zero waste to landfill. In fact, today nine Wrigley factories already send zero waste to landfill.
Our immediate focus is on reducing our use of fossil-fuel-based energy sources and greenhouse gas (GHG) emissions. Improving efficiency presents the most immediate and cost-effective way to reduce our GHG emissions. The less fossil-fuel energy we use, the fewer carbon emissions we produce.
By focusing on technology optimization, specifically improving the efficiencies of boilers, chillers, HVAC and compressed air, we’ve reduced our energy use consistently since 2009.
Renewable energy is any source that replenishes naturally over a short amount of time, such as solar, methane from landfill and wind. These sources of energy also emit less greenhouse gasses than fossil fuels. We're exploring the use of renewable energy sources to power our factory operations when it makes environmental and economic sense.
In some geographies, we are able to source renewable energy locally, like at our office in Epping, Australia, which runs entirely on wind power from nearby Lake Bonney Wind Farm.
2012 marked the fourth year in a row our factories lowered the amount of energy being used while continuing to make more products. This is no small feat, but our team has an unwavering focus on energy savings.
For example, at our Poznan, Poland site, we have replaced old chillers with more efficient units which will dramatically reduce energy usage. Chillers are an essential part of the air conditioning system and keep factory associates comfortable while also ensuring our product is at the optimal temperature through all stages of production.
In the U.K., our Plymouth factory has made great advances by involving associates throughout the factory in monitoring energy use. Every piece of equipment in the factory that uses energy now has an “owner” responsible for “shut down” and “turn on” resulting in significant energy reduction.
In Australia, the Wrigley Asquith team celebrated the installation of a new solar photovoltaic (PV) system – a $400,000 investment that will generate over 150,000 kilowatt hours per year and will shave more than 125 tonnes of carbon from Asquith’s annual footprint.
The installation of 610 solar panels, which sit atop the factory warehouse, will offset approximately 50 percent of the office energy consumption. Wrigley has manufactured in Australia for nearly 100 years and continues to evolve the way we do business and invest in our operations and facilities in order to work more efficiently – ultimately supporting a cleaner and healthier planet as we work toward our goal of becoming Sustainable in a Generation.
In our hometown of Chicago, the United States Green Building Council has recognized two Wrigley facilities with LEED certifications. Wrigley’s Global Innovation Center (GIC) and Engineering Technology Center (ETC) were awarded Gold and Silver, respectively, placing the buildings among the most efficient in their class.
LEED Gold certification is now a requirement for all new Wrigley buildings.
We can be more efficient with our use of water, so between now and 2015, our goal is to reduce total usage by 25 percent. To get there, we are focused on reducing our use of water for production processes as well as limiting general use from municipal and ground water sources ― particularly in geographies where water scarcity is an issue.
At our Plymouth factory in England, we’re capturing rainwater to supply a third of the water needed for our cooling towers. This practice not only saves water, but reduces energy use associated with air-conditioning.
In Asquith, Australia, we’ve implemented a similar process and reuse captured rainwater for all onsite hard surface washing, for use in restroom amenities and all cooling towers. The result is a 35 percent reduction in water consumption, which saves 4.5 million liters annually.
We’ve also taken a number of steps to improve overall water efficiency. At our Guangzhou factory in China, for example, we’ve renovated bathroom amenities and adopted more efficient sterilization techniques.
As a result of these and other water saving initiatives at the site, we’ve reduced onsite water consumption by 6 percent annually, since 2006.
We are committed to mitigating the impacts of waste creation and are working on a long-term commitment. Our current approach is based on a simple waste hierarchy. Disposal in landfill is a last resort, and we have committed to sending zero waste to landfill by 2015.
Waste: Today, nine of our factories send zero waste to landfill – Antipolo City, Philippines; Asquith, Australia; Baddi, India; Bangalore, India; Biesheim, France; Plymouth, England; Porici, Czech Republic; Poznan, Poland; Taipei, Taiwan.
We believe we can delight our consumers with great products sold in great packaging while leaving a lighter environmental footprint. That’s why we are reinventing our packaging to reduce materials like foil in gum wrappers, plastics in bottles and paperboard in envelopes. With less packaging we cut carbon production and cut costs, giving us more opportunities to invest in our brands and feet on the street.
Packaging is a high-profile component of the consumer’s experience―it identifies our brands, provides consumers with important information and above all else, enables the delivery of a quality product. In this regard, packaging is non-negotiable; however, we need to find new packaging solutions that meet these needs while also reducing our impact on the environment.
To do so, we’re focused on optimizing our core packaging types and limiting the use of more carbon-intensive materials like plastic and aluminum. With this approach, we’ve reduced the amount of plastic in our bottle portfolio, eliminated the use of foil in some of our gum wrappers and reduced the amount of paperboard for our popular Slim Pack® packages and envelopes.
Wherever possible, we’re reducing the amount of aluminum we use to package our products and replacing it with a more sustainable, less carbon-intense alternative that meets our quality standards and consumer needs.
To date, we’ve replaced foil wrappers with paper for BIG RED®, DOUBLEMINT®, JUICY FRUIT®, WRIGLEY’S SPEARMINT® and WINTERFRESH® in the U.S., which saves 850 tonnes of aluminum per year. We aim to introduce foil free wrappers for same brands in Europe by 2014, and are seeking a foil alternative for sugar-free stick brands, such as EXTRA®, whose ingredients create different packaging needs.
In 2011, we eliminated more than 100 tonnes of aluminum from all of our Slim Pack® packages globally by replacing the aluminum loop that holds the sticks together with paper.
We reapplied the foil-free bellyband to our European and North American tab envelopes in 2012 eliminating approximately 105 tonnes of aluminum from Orbit®, Extra® and Freedent®.
While paper is less carbon intense than other materials, from a tonnage standpoint, we see an opportunity to limit the amount we bring into the supply chain and, ultimately, the amount that ends up in landfill. So, we’re removing excess paper packaging when it can be done in a manner that doesn’t impact freshness or functionality.
Building upon an approach implemented in the U.S., Wrigley has removed the sleeve from brands in Europe, India, Russia, the Philippines, Vietnam, Thailand, and Indonesia, saving nearly 1000 tonnes of paper per year.
We’re also renovating existing packaging, like our paper-based Slim Pack® packages, which we’ve slimmed down by 15 percent.
In 2012, we eliminated 28.8 tonnes of paper by reducing the size of the bellyband (the loop that holds the sticks of gum together) in our Wrigely’s Spearmint®, Doublemint®, Big Red®, Juicy Fruit®, Winterfresh®, Extra® and 5™ gum Slim Pack® packages in North America.
In 2013, we celebrated the official launch of a new bottle in Europe – a significant achievement in the area of plastic reduction. The new bottle eliminates and replaces the BIG E PAK® bottle and Pop Top bottles with a single, lighter format - reducing the amount of plastic in each bottle by 6.5% and 19% respectively.
We’ve also realized manufacturing and logistical efficiencies in the production of the new bottle format – both of which aid in our efforts to minimize our footprint on the planet.
We’re slimming down our use of plastic in other areas as well. In China, for example, we cut the amount of plastic in both the Skittles® tube package and in the “clamshell” package by 20 percent.
In 2012, we also eliminated 80 tonnes of plastic from our Orbit®, Eclipse®, 5™ gum and Excel® bottles in North America.
A key step to growing our business sustainably is making sure the ingredients we use to make our products are available well into the future. Mint, for example, is a critical crop for Wrigley. In fact, most of our gums contain mint oil, which is derived from raw mint.
As a significant buyer, we’re working with mint farmers to advance farming practices to help increase yields and reduce environmental impacts. By increasing plant productivity, we can help farmers lower their input costs, such as energy and water, while reducing greenhouse gas emissions.
A few years ago, we completed our first lifecycle analysis of chewing gum. The results confirmed that raw materials represent the largest portion of our environmental footprint, but also offer the greatest scope for improvement.
In 2011, we took our efforts a step further by completing an in-depth carbon analysis of our top five raw ingredients and partnered with suppliers to understand the carbon impact of ingredients in every category where we purchase. With this information, we’ll be able to develop ingredient-specific strategies for reducing our footprint and initiate new product designs.
We use mint to flavor 70% of our gum formulas, including some fruit flavored products, so ensuring there is always high quality mint available is vital to our business. And making sure we source it responsibly is vital to all involved in our value chain.
In 2012, we continued our long-standing efforts to enhance mint farming practices in support of increased yields and decreased environmental impacts. In partnership with the Mint Industry Research Council (MIRC) – an industry-wide group with representation from Mint farmers, dealers and users such as Wrigley – we advanced research leading to improved Peppermint (Piperita) productivity of up to 50 percent. This progress will lead to mutual gains for many of our stakeholders by lowering input costs for farmers, reducing associated carbon impacts on the planet, and increased yield of our valued ingredient.
In 2013, the Wrigley Company Foundation launched a three-year, $1 million educational partnership with Pratham, the largest non-governmental education organization in India, working to provide quality education to the underprivileged children in India. This initiative, targeted at addressing learning gaps and providing support to help close these gaps in the top mint farming districts in the Indian State of Uttar Pradesh, is aimed at reaching 40,000 children in 1,000 villages.
Uttar Pradesh is one of the key mint producing geographical areas of the world.
While we are accountable for making progress as Wrigley, we believe we can do even more if we work in partnership with others. By collaborating with industry associations, suppliers and retailers, we can significantly increase the positive changes we are collectively working toward.
Wrigley Associates are at the helm of our ability to multiply our impact – both at work and home.
Our Go Green program encourages Associates to bring sustainable practices to life. At nearly 100 sites around the world, our Associates are developing their own Go Green projects to help lessen the impact our everyday business operations have on our planet, including swapping paper coffee cups for reusable mugs and eliminating plastic water bottles from team meetings; while driving education around key environmental issues. We’re having some fun going green as well—even hosting cafeteria composting competitions, planting factory-side gardens and cleaning up a local river by kayak.
We all have a role to play in helping create a world free of littered gum. We are continuing to build on our work to encourage people to purchase and enjoy our products while disposing of them in the right way. We’re putting education first by providing active environmental and littered gum prevention programs to communities around the world. And we’ll continue to advance the development of gum ingredients that make it easier to clean up if gum hits the ground.
While the vast majority of consumers dispose of their gum properly, not everyone has the same respect for their communities. We take this issue seriously and recognize that the only long-term sustainable solution to dealing with littered gum – and all forms of litter – is to change behavior. We partner with governments, NGOs and educators to support:
In April 2011, we announced a three year, $3 million grant to the Foundation for Environmental Education (FEE) through the Wrigley Company Foundation. FEE is a non-profit organization dedicated to bringing environmentally-focused education to youth around the world.
The funding supports two “Litter Less” environmental programs: Eco Schools and Young Reporters for the Environment.
Wrigley is a founding partner of “Love Where You Live”—a joint effort by Keep Britain Tidy and the Department for Environment, Food and Rural Affairs—and lead campaigns as part of the Chewing Gum Action Group by partnering with local authorities to reduce littered gum. The 2012 ‘Bin Your Gum’ campaign, which launched in March, focused on a sense of national pride in the U.K. during the country’s summer sporting event calendar and encouraged the public to do their country proud by responsibly disposing of their gum.
Wrigley is a founding member of Keep America Beautiful (KAB). Since KAB’s inception in 1953, the company and Wrigley Foundation have jointly contributed more than $2 million to its operating and fundraising efforts.
KAB is honoring Wrigley with the 2013 Vision for America Award on for our “significant leadership role in social and environmental stewardship, philanthropy, and enlightened corporate citizenship.”
In 2012, Wrigley Pacific supported an anti-littering pilot campaign, designed and implemented by KESAB Environmental Solutions in partnership with Adelaide City Council. The campaign motivated the vast majority of the target audience to dispose of their rubbish responsibly. Furthermore, it also motivated nearly two thirds of the target audience to deter others from littering.
We can't make a difference in the world if
we don't sustain our own business, which
means growing our business by
continuously providing our consumers with
great brands that meet the highest
standards of quality. Our performance has a
direct and indirect impact on the economy and
communities where we do business.
A safe and productive workplace is vital to our success. We strive to keep an incident-free workplace and in 2012, six of our factories achieved 1 million or greater working hours without a Lost Time Incident. Our factory in Guangzhou, China achieved a remarkable 7 million hours without a Lost Time Incident in 2012.
We assess site performance through our Safety Environment Affairs and Security (SES) management system, which is based on recognized international standards such as the Occupational Health and Safety Advisory Services 18000 (OHSAS) series.
Our number one priority is to offer safe products made with quality ingredients. After all, millions of consumers trust and enjoy our brands every day, and we want to be sure they do so with the utmost confidence.
We apply established standards across all aspects of production, including the Mars QMP which meets all requirements of ISO 2001:2008, ISO22000 and Dutch HACCP. We employ external auditing from Lloyd’s Register Quality Assurance (LRQA) to ensure we’re living up to these standards. We build quality into our products through our Supplier Quality Program, the enhancement and evolution of Specifications and Innovation Quality.
Wrigley recognizes that our behaviors and our proactive approach to quality and food safety are crucial to our success. Our associates embody this approach through living the Quality Excellence Behaviors. Two of the programs our factories are using to proactively address quality and food safety is our Product Quality (PQ) program and Project FOCUS – a behavior-based quality & food safety program.
Our brands are well-known and loved worldwide. Built on the simple idea of bringing flavor and enjoyment to our consumers, we have grown into a multi-billion dollar company with around 34 core brands around the world. Two brands – Extra® and Orbit® – have achieved the incredible milestone of becoming billion-dollar brands.
In order for us to make a positive contribution to the well-being of people and the planet, it’s critical that we keep growing our business.
A key component to long-term growth is our continued focus on innovation – a commitment shared across all functions of the business. This means finding more efficient means of production, developing break-through packaging formats and identifying new ways to reach our consumers – like the Orbit® and 5™ gum micro Packs we launched in 2012.
Innovation has been a constant throughout our history–from advertising with mile-long billboards to leading the way in oral care research. Doing things differently has taken Wrigley to new heights.