Our success as a global gum and confections business is the result of our incredible team who put our principles into action every day. Through our principles-based approach, we maintain a constant focus on commitments to Quality, Responsibility, Mutuality, Efficiency and Freedom so that we can make a difference to people and the planet through our performance.
As our business has grown, so has our opportunity to create positive change. Our associates’ great work around the world has led the business to new heights and that success has allowed us to share these benefits with our consumers, through our oral health initiatives, with our communities, through our enthusiastic volunteer efforts and with our business partners by building mutually beneficial partnerships.
All the while keeping an unwavering eye on how we can minimize our impact on the planet – from product and packaging innovations to our efforts to reduce waste and increase efficiencies. All of these important efforts continue to be possible because of Wrigley’s incredible business performance – providing quality products that brighten everyone’s day.
This showcase gives you an opportunity to learn how our global team puts our principles into action around the world and in many different ways.
And on behalf of our team, I am pleased to share this with you.
It’s not just our fun and popular products that make people smile. We can and must make a positive difference in the lives of people across the full spectrum of our value chain – from the farmers who grow our mint and the dental associations who endorse our products to the communities surrounding our factories and the Associates that work within them.
Our success depends on our 17,000 Associates who live and work in more than 50 countries around the world. Regardless of where we are based – a home office, an open-floor-plan workspace, or in a factory – we are united by our commitment to make decisions based on our Five Principles - Quality, Responsibility, Mutuality, Efficiency and Freedom. We believe this gives our Associates a rewarding career and something more than “just a job.”
We measure this belief by participating in the external Gallup Q12 survey. The survey’s 12 core questions assess whether Associates feel equipped with the right level of knowledge, materials and opportunities; whether they feel listened to, encouraged, supported and rewarded; and whether they have opportunities to learn and grow.
In 2013, Wrigley's engagement scores placed us in the 80th percentile of companies in the global Gallup database, which makes Wrigley Associates among the most engaged in the workforce for the third year in a row. (We ranked in the 80th and 82nd percentiles in 2011 and 2012 respectively).
Today, Wrigley Associates enjoy a world of opportunity that comes from being part of a 72,000 Associate-strong organization, including access to global training programs through Mars University, enhanced job opportunities and the benefit of working for a globally recognized great place to work. In 2013, Mars was recognized by 19 Great Place to Work® lists including (with ranking as applicable): Argentina (6), Austria (4), Belgium (5), Brazil (24), Central America (5), Chile (8), Denmark (14), Finland (8), France (3), Greece (5), Ireland (1), Italy (3), Japan (25), Korea, Poland (7), Portugal (7), Spain (10), Switzerland (9) and the USA (95).
Since its founding in 1987, the Wrigley Company Foundation has donated more than $60 million USD to charitable organizations around the world. The Foundation’s mission is to improve the health of people and our planet through initiatives focused on oral health, environmental stewardship, and local needs. In 2013, the Foundation donated a total $5.3 million USD including annual contributions as part of multiyear grants in support of the Foundation for Environmental Education (FEE) and Save the Children.
In 2013, the Wrigley Company Foundation gave a new $3.6 million USD grant to Save the Children to support a comprehensive school health, oral health, and nutrition program to help transform the lives of thousands of children.
In 2013, more than 7,800 Wrigley Associates at 67 sites in 34 markets volunteered 29,000+ hours in their communities to strengthen people and our planet through the Mars Volunteer Program (MVP).
Associates planted, cleaned, built and improved many natural areas in support of our focus on litter prevention and community improvement. They also shared oral health lessons, provided dental check-ups and toothbrushes to many children and families, supporting our focus on oral health.
In 2013, A team of over 200 Wrigley Associates in Poland helped to restore a local forest by cleaning litter and preparing the trees for winter.
Wrigley’s team in the U.S. (Chicago, global headquarters) transformed two local parks in partnership with Keep Chicago Beautiful. Associates built and installed 3 raised flower beds, cleared and laid paths in the children’s garden, cleared debris, and restored two organic gardens that grow fruit, vegetables and native plants. Now local families and children can play and learn in a safe, clean, and beautiful environment because of the enthusiastic help of Wrigley Associates.
Through partnerships with NGOs, local schools and child welfare institutions thousands of students have been reached through the great work of Associates in China who share oral care information through their high energy, interactive outreach.
The Mars Ambassador Program gives Associates worldwide the opportunity to use their passion and professional skills on global assignments to assist organizations that partner with Wrigley and the Wrigley Company Foundation.
In 2013, seven Wrigley Associates were assigned to a small school in the town of Mtskheta, Georgia, through the MAP. With the support of Save the Children—a Wrigley Company Foundation Partner —the ambassadors helped restore the school’s gym and taught students about healthy lifestyles, including oral care.
Our gum and confections provide simple pleasures that brighten the days of our consumers—from sugar-free chewing gums that deliver oral care benefits, to confectionery products that serve as sweet treats, all products in our portfolio can be enjoyed as part of a balanced diet and healthy lifestyle.
It’s important to consumers that we offer a variety of products – many of which have established functional benefits while others are best as an occasional indulgence.
To help consumers make informed choices for themselves, we provide clear nutritional labeling and follow the Mars Marketing Code that sets strict commitments for the way we advertise across all markets. In keeping with this commitment, we do not buy advertising time or space if more than a quarter of the audience is likely to be under 12 years of age; nor will we advertise on websites aimed at those under 12.
On our confectionery brands, such as Skittles® and Starburst®, we include easy-to-read Guideline Daily Amount (GDA) labeling. In fact, Mars was the first company to commit to using GDA labels on its confectionery products worldwide.
Oral health is an integral part of general health and wellbeing. However, tooth decay (caries) and gum diseases can affect nearly every human being during their lifetime. In fact, according to the FDI World Dental Federation, tooth decay is one of the most common non-communicable diseases on the planet. While largely preventable, many instances of tooth decay remain unaddressed due to unavailable or insufficient oral care services.
Wrigley recognizes the complexity and severity of this issue, and for decades has been committed to collaborating with oral health experts to better understand and advance science in this area, for the mutual benefit of consumers and the scientific and public health communities.
Since the 1930s, Wrigley has been researching the oral health benefits of chewing gum. Since then, we have carried out internal research and partnered with leading independent researchers and academic institutions.
Research has shown that chewing sugar-free gum can help protect teeth in a number of ways. After you eat or drink, plaque releases acids so plaque pH decreases to an unsafe level. Over time, this weakens your teeth and can lead to decay. Chewing sugar-free gum increases saliva production, which can help neutralize plaque acids, wash away food particles and remineralize tooth enamel to help strengthen teeth. In fact, chewing sugar-free gum for 20 minutes after meals and snacks has been proven to help protect your teeth.
Today, the oral care benefits of chewing sugar-free gum are widely accepted and endorsed by dental professionals, in addition to being included in the health policies of several national governments. The FDI World Dental Federation and more than 25 national dental associations recognize the scientific evidence and allow the use of their logos and related messaging on our packs of sugar-free gum. Additionally, the European Commission has approved oral health claims for sugar-free chewing gum, one of the few food categories to gain such recognition.
We’re reaching consumers around the world through our Oral Care brands – EXTRA®, FREEDENT® and ORBIT® – and a united call to action: Eat Drink Chew™. First launched in Australia in 2006 and now active in more than 40 markets, our Eat Drink Chew™ platform and accompanying “Break Up with Lingering Food” campaign show consumers that when brushing isn’t possible, chewing sugar-free gum is a great way to help keep teeth clean and healthy after eating or drinking.
Our advocacy work has also played a significant role in achieving greater political awareness of the need to promote oral health as a fundamental part of general health and wellbeing – a subject often neglected in both national and international public health spheres.
Wrigley is a founding partner of the Platform for Better Oral Health in Europe, a joint initiative of academics, chief dental officers, public health associations and the industry to advocate for a common European approach toward better prevention, education and access to oral care. The initiative is promoted and supported by Wrigley’s Oral Healthcare Program and GSK Consumer Healthcare. In 2012, the Platform organized the first European Oral Health Summit, at the European Parliament in Brussels, and published the State of Oral Health in Europe report that highlighted the burden of oral care and identified opportunities for further action.
Wrigley’s commitment to oral care around the world is evident through the Wrigley Oral Healthcare Program (WOHP), which launched in Germany in 1989 and operates in more than 40 countries. Through the program, Wrigley partners with dentists and hygienists to help them improve patients’ oral healthcare routine through one extra, simple and enjoyable step: chewing sugar-free gum after eating and drinking. We equip dentists and hygienists with knowledge, resources and educational materials to help them integrate sugar-free gum into the preventative oral health routines of their patients. In fact, the WOHP was a founding corporate partner of the FDI Global Caries Initiative, a dental profession-led “call to action” to eliminate caries, and improve oral and general health.
In 2013, the Wrigley Science Institute was restructured to form the Wrigley Science Advisory Council (WSAC) to advance and share Wrigley’s scientific research by establishing advisory boards and peer reviews as needed.
The WSAC operates in conjunction with the Mars Science Advisory Council (MSAC), providing guidance on research and quality issues, as well as access to a vast external network that keeps the company abreast of advances, opportunities and challenges.
We expect all those with whom we do business, such as our suppliers, to understand and comply with our policies. Mars’ Supplier Code of Conduct includes 10 workplace standards that meet or exceed International Labour Organization guidelines. In 2013, this Code was updated to include and address emerging industry challenges such as migrant labor. The Code and our responsible sourcing program apply to all our direct and indirect suppliers who are expected to align with, and encouraged to exceed, the standards included in our Code. It also requires our suppliers to implement similar standards in their own supply chains.
In 2012, Mars introduced a program to increase supplier alignment with the Code. This included a systematic assessment of supplier risks based on geography, human rights, environment and business ethics. This risk assessment helps us to learn more about our suppliers; it also supports suppliers through the use of self assessments or third-party independent audits. All high-risk suppliers are prioritized for audit, unless they have already received a passing Sedex Members Ethical Trade Audit within the last two years. We also participate in the Leadership and Advisory Boards of AIMPROGRESS, an industry forum to enable and promote responsible sourcing.
As a part of Mars, Incorporated, Diversity and Inclusion is not a program at Wrigley - it is who we are and how we live. It is a value inherent in The Mars Five Principles.
We are committed to fostering a culture of inclusion and belonging. It is our priority to maintain a broad view of different perspectives from all backgrounds at every level of the organization.
We absolutely believe that by leveraging our similarities and differences and creating an environment of Inclusion and belonging, we will greatly enhance our performance and the mutuality of benefits we share with our stakeholders.
From the way we source our ingredients, to how
we fuel our factories and package our products,
we are mindful of our impact on the world around us.
Together with our segment partners across Mars, we have set ambitious targets to make our factories and offices Sustainable in a Generation. As part of this program, we aim to eliminate fossil fuel energy use and greenhouse gas emissions from our operations by 2040. We are working on similar long-term commitments for water and waste.
With our eye on the future, we have set short-term targets to keep us on track. We’re focused on absolute progress–so that as we grow our business, we’re doing so sustainably.
In 2013, we increased our total energy consumption from 2012 but reduced our fossil fuel energy consumption.
While we still have challenging work to do to reduce overall energy, we were able to use more renewable energy. The total energy increase in 2013 from 2012 was largely driven by growth in more energy intensive products and growth in regions where more of the energy comes from non-renewable sources. We have implemented more strenuous continuous improvement efforts to reduce our energy consumption; however, we will continue to face challenges in meeting our 2015 target to reduce absolute energy consumption by 25%.
Our immediate focus is on reducing our use of fossil-fuel-based energy sources and greenhouse gas (GHG) emissions. Improving efficiency presents the most immediate and cost-effective way to reduce our GHG emissions. The less fossil-fuel energy we use, the fewer carbon emissions we produce.
Renewable energy is any source that replenishes naturally over a short amount of time, such as solar, methane from landfill and wind. These sources of energy also emit less greenhouse gasses than fossil fuels. We're exploring the use of renewable energy sources to power our factory operations when it makes environmental and economic sense.
In some geographies, we are able to source renewable energy locally, like at our office in Epping, Australia, which runs entirely on wind power from nearby Lake Bonney Wind Farm.
In Australia, the Wrigley Asquith team celebrated the installation of a new solar photovoltaic (PV) system – a $400,000 investment that will generate over 150,000 kilowatt hours per year and will shave more than 125 tonnes of carbon from Asquith’s annual footprint.
The installation of 610 solar panels, which sit atop the factory warehouse, will offset approximately 50 percent of the office energy consumption. Wrigley has manufactured in Australia for nearly 100 years and continues to evolve the way we do business and invest in our operations and facilities in order to work more efficiently – ultimately supporting a cleaner and healthier planet as we work toward our goal of becoming Sustainable in a Generation.
In 2013, our teams in Baddi and Bangalore transitioned from a fossil-fuel to a biomass-fueled boiler to allow our Indian factories to take advantage of the locally available and sustainable supply of low-cost biomass. This transition will help the sites reduce their CO2 emissions by approximately 15 percent, versus 2013 emissions.
We can be more efficient with our use of water, so between now and 2015, our goal is to reduce total usage by 25 percent. To get there, we are focused on reducing our use of water for production processes as well as limiting general use from municipal and ground water sources ― particularly in geographies where water scarcity is an issue.
At our Plymouth factory in England, we’re capturing rainwater to supply a third of the water needed for our cooling towers. This practice not only saves water, but reduces energy use associated with air-conditioning.
In Asquith, Australia, we’ve implemented a similar process and reuse captured rainwater for all onsite hard surface washing, for use in restroom amenities and all cooling towers. The result is a 35 percent reduction in water consumption, which saves 4.5 million liters annually.
We are committed to mitigating the impacts of waste creation and are working on a long-term commitment. Our current approach is based on a simple waste hierarchy. Disposal in landfill is a last resort, and we have committed to sending zero waste to landfill by 2015.
At Wrigley, 14 of our 22 sites send zero waste to landfill as of December 2013 - Asquith, Australia; Baddi, India; Bangalore, India; Biesheim, France; Chattanooga, USA; Gainesville, USA; Northwestern Flavors LLC, USA; Plymouth, United Kingdom; Porici, Czech Republic; Poznan, Poland; Taipei, Taiwan; Toronto, Canada; Santiga, Spain; Yorkville, USA.
We anticipate the remaining sites will also reach this milestone by 2015.
We believe we can delight our consumers with great products sold in great packaging while leaving a lighter environmental footprint. That’s why we are reinventing our packaging to reduce materials like foil in gum wrappers, plastics in bottles and paperboard in envelopes. With less packaging we cut carbon production and cut costs, giving us more opportunities to invest in our brands and feet on the street.
Packaging is a high-profile component of the consumer’s experience―it identifies our brands, provides consumers with important information and above all else, enables the delivery of a quality product. In this regard, packaging is non-negotiable; however, we need to find new packaging solutions that meet these needs while also reducing our impact on the environment.
To do so, we’re focused on optimizing our core packaging types and limiting the use of more carbon-intensive materials like plastic and aluminum. With this approach, we’ve reduced the amount of plastic in our bottle portfolio, eliminated the use of foil in some of our gum wrappers and reduced the amount of paperboard for our popular Slim Pack® packages and envelopes.
Wherever possible, we’re reducing the amount of aluminum we use to package our products and replacing it with a more sustainable, less carbon-intense alternative that meets our quality standards and consumer needs.
To date, we’ve replaced foil wrappers with paper for BIG RED®, DOUBLEMINT®, JUICY FRUIT®, WRIGLEY’S SPEARMINT® and WINTERFRESH® in the U.S., which saves 850 tonnes of aluminum per year. We aim to introduce foil free wrappers for same brands in Europe by 2014, and are seeking a foil alternative for sugar-free stick brands, such as EXTRA®, whose ingredients create different packaging needs.
In 2011, we eliminated more than 100 tonnes of aluminum from all of our Slim Pack® packages globally by replacing the aluminum loop that holds the sticks together with paper.
We reapplied the foil-free bellyband to our European and North American tab envelopes in 2012 eliminating approximately 105 tonnes of aluminum from Orbit®, Extra® and Freedent®.
While paper is less carbon intense than other materials, from a tonnage standpoint, we see an opportunity to limit the amount we bring into the supply chain and, ultimately, the amount that ends up in landfill. So, we’re removing excess paper packaging when it can be done in a manner that doesn’t impact freshness or functionality.
Building upon an approach implemented in the U.S., Wrigley has removed the sleeve from brands in Europe, India, Russia, the Philippines, Vietnam, Thailand, and Indonesia, saving nearly 1000 tonnes of paper per year.
We’re also renovating existing packaging, like our paper-based Slim Pack® packages, which we’ve slimmed down by 15 percent.
In 2012, we eliminated 28.8 tonnes of paper by reducing the size of the bellyband (the loop that holds the sticks of gum together) in our Wrigely’s Spearmint®, Doublemint®, Big Red®, Juicy Fruit®, Winterfresh®, Extra® and 5™ gum Slim Pack® packages in North America.
In 2013, we celebrated the official launch of a new bottle in Europe – a significant achievement in the area of plastic reduction. The new bottle eliminates and replaces the BIG E PAK® bottle and Pop Top bottles with a single, lighter format - reducing the amount of plastic in each bottle by 6.5% and 19% respectively.
We’ve also realized manufacturing and logistical efficiencies in the production of the new bottle format – both of which aid in our efforts to minimize our footprint on the planet.
We’re slimming down our use of plastic in other areas as well. In China, for example, we cut the amount of plastic in both the Skittles® tube package and in the “clamshell” package by 20 percent.
In 2012, we also eliminated 80 tonnes of plastic from our Orbit®, Eclipse®, 5™ gum and Excel® bottles in North America.
A key step to growing our business sustainably is making sure the ingredients we use to make our products are available well into the future. We are committed to sourcing raw materials in ways that reduce our environmental footprint, improve farmer prosperity and ensure reliable and affordable supplies of raw materials to help our business grow.
To help advance research in the mint industry in North America we are a founding member of the Mint Industry Research Council (MIRC)—an industry-wide group, including mint farmers, mint oil buyers and end-users like Wrigley. Through collaboration with major academic research institutions, the MIRC and its members drive science-based programming to improve the environmental and economic well-being of the North American mint industry. Recent efforts include a University of Idaho and Washington State University study that investigated drip irrigation impact on mint yields, and water and fertilizer use. Another collaborative study from Washington State University, University of Idaho, Oregon State University and Purdue University, evaluated pesticide use and pest management practices on mint in growing regions in North America.
We use mint to flavor 70% of our gum formulas, including some fruit flavored products, so ensuring there is always high quality mint available is vital to our business. And making sure we source it responsibly is vital to all involved in our value chain.
We are identifying best practices to reduce environmental impacts of mint farming related to productivity, water usage, distillation efficiency and reduction of GHG emissions. For example, we collaborated with the Mint Industry Research Council to educate North American farmers on the environmental and economic benefits of using natural gas over diesel fuel. Over the last four years these farmers converted 18 percent of total mint production from diesel to propane or natural gas, resulting in a reduction of over 8000 metric tonnes of carbon dioxide—the equivalent of removing 1,684 passenger vehicles from the road in the United States.
In India, another one of Wrigley’s key mint growing regions, we are developing a sustainable agriculture plan. This assesses our economic, environmental and social impacts, and sets strategies against these impacts to ensure we secure a vibrant Indian mint industry for the future.
In 2013, the Wrigley Company Foundation launched a three-year, $1 million educational partnership with Pratham, the largest non-governmental education organization in India, working to provide quality education to the underprivileged children in India. This initiative, targeted at addressing learning gaps and providing support to help close these gaps in the top mint farming districts in the Indian State of Uttar Pradesh, is aimed at reaching 40,000 children in 1,000 villages.
Uttar Pradesh is one of the key mint producing geographical areas of the world.
In 2013, Wrigley helped to deliver Mars’ commitment to purchase 100% of its palm oil from RSPO mass balance sources two years ahead of the target. Now we’re working toward an updated target that will require all our suppliers to establish a fully sustainable and traceable palm oil supply across all their operations by the end of 2015.
While we are accountable for making progress as Wrigley, we believe we can do even more if we work in partnership with others. By collaborating with industry associations, suppliers and retailers, we can significantly increase the positive changes we are collectively working toward.
Wrigley Associates are at the helm of our ability to multiply our impact – both at work and home.
Wrigley Associates are at the helm of our ability to bring sustainability to life—both at work and home. Our Go Green program began in 2010 as a forum to empower Associates to take action at their site. Exceptionally passionate Associates volunteer to head-up the program, igniting a wave of Go Green activities at Wrigley offices, remote sales locations and factories around the world. Efforts range from eliminating plastic water and soda bottles and hosting paperless meetings, to implementing cafeteria composting and planting factory-side gardens.
We all have a role to play in helping create a world free of littered gum. We are continuing to build on our work to encourage people to purchase and enjoy our products while disposing of them in the right way. We’re putting education first by providing active environmental and littered gum prevention programs to communities around the world.
While the vast majority of consumers dispose of their gum properly, not everyone has the same respect for their communities. We take this issue seriously and recognize that the only long-term sustainable solution to dealing with littered gum – and all forms of litter – is to change behavior. We encourage this through active support of:
In 2013, the Wrigley Company Foundation added ten new countries to its international Litter Less education campaign led by the Foundation for Environmental Education (FEE). This addition brought the number of participating countries to 35 globally and wrapped-up the third year of a three-year, $3.1 million USD campaign.
In 2014, the Foundation began the second phase of the Litter Less campaign with a new $3.7 million grant. This addition brings the Foundation support to $6.8 million over six years.
The global Litter Less campaign aims to help educate and engage children and young people on the issues of litter, and to encourage them to make positive choices. The campaign supplements the existing work the Wrigley Company undertakes to encourage responsible disposal of litter.
Wrigley is a founding member of Keep America Beautiful (KAB). Since KAB’s inception in 1953, the company and Wrigley Foundation have jointly contributed more than $2 million to its operating and fundraising efforts.
In 2013, KAB honored Wrigley with the 2013 Vision for America Award on for our “significant leadership role in social and environmental stewardship, philanthropy, and enlightened corporate citizenship.”
As part of our ongoing engagement in improving the vitality of the Chicago River the Wrigley Company Foundation is a founding partner of the Chi-Cal Rivers Fund – a new funding opportunity through the National Fish and Wildlife Foundation designed to improve the health, vitality and public access of waterways in Chicago and the neighboring Calumet region. Wrigley will contribute $330,000 over two years, with an option for a third year and a total anticipated investment of $500,000.
We can't make a difference in the world if
we don't sustain our own business, which
means growing our business by
continuously providing our consumers with
great brands that meet the highest
standards of quality. Our performance has a
direct and indirect impact on the economy and
communities where we do business.
Each and every Associate is absolutely essential to Wrigley’s success, so we make it our first responsibility to see to it that each Associate returns from the workplace at least as healthy as they arrived, if not healthier.
We assess site performance through our Safety, Environmental Affairs and Security management system, which is based on recognized international standards such as the Occupational Health and Safety Advisory Services 18001 (OHSAS) series.
In 2013, over 50% of our factories worked the entire year free of a lost time incident, with our Gainesville, GA, U.S.A. factory achieving a remarkable 6 million hours worked without a lost time incident. Seven factories worked the entire year of 2013 without a single recordable incident.
As the first of our Five Principles, Quality is the basis of brand loyalty and consumer trust in Wrigley, and has underpinned our growth for generations. We manufacture most of our products ourselves, and work closely with suppliers to maintain our exceptionally high standards.
Our Quality Management Process (QMP) framework is a comprehensive program that ensures we consistently deliver high-quality and safe products. We recently extended the scope of our QMP and have begun to roll out the framework to all of our global market units.
Our brands are well-known and loved worldwide. Built on the simple idea of bringing flavor and enjoyment to our consumers, we have grown into a multi-billion dollar company with around 34 core brands around the world. Two brands – Extra® and Orbit® – have achieved the incredible milestone of becoming billion-dollar brands.
In order for us to make a positive contribution to the well-being of people and the planet, it’s critical that we keep growing our business.
A key component to long-term growth is our continued focus on innovation – a commitment shared across all functions of the business. This means finding more efficient means of production, developing break-through packaging formats and identifying new ways to reach our consumers.
Innovation has been a constant throughout our history–from advertising with mile-long billboards to leading the way in oral care research. Doing things differently has taken Wrigley to new heights.