Trademark

Trademark Policy

As a matter of corporate policy and as a means to protect our consumers, the Wrigley Company does not permit others to make use of our famous trademarks or trade dress designs without the express permission of the company.

The Wrigley Company's well-known trademarks are among the most famous in the world. Our brands are sold in over 180 countries - consumers throughout the world recognize our distinctive trademarks and wrapper designs as everyday icons of quality and wholesomeness.

The Wrigley Company has established tremendous goodwill through the use of these marks and designs, making Wrigley's trademarks some of the company's most valuable assets. As with anything of value, trademarks need to be protected.

For almost 100 years, the Wrigley Company has taken measures to secure trademark registrations in every country in which the company does business.

The company diligently and effectively pursues all infringers and counterfeiters, regardless of where in the world they operate. Over the years, we have encountered many hundreds of infringing or counterfeit products throughout the world and have initiated immediate legal action in each and every case.

© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. Wrigley's, Orbit, Eclipse, Hubba Bubba, 5, Big Red, Lifesavers, Starburst, Winterfresh, Freedent, Skittles, Altoids, Doublemint, Extra, Creme Savers, Juicy Fruit, and all other trademarks and affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.