Wrigley's Extra Ice

2015 sees the introduction of a distinctive new packaging design for Extra® and a new improved taste for some of the most popular products in Extra the range. The product re-formulations and fresh visual identity aim to drive home the brand’s outstanding oral care credentials to a global audience.

Some of the most popular products in the portfolio, including Extra Peppermint, Extra Spearmint and Extra Cool Breeze, have been reformulated to provide consumers with the ‘best taste ever’, alongside the important dental health benefits that come with chewing sugarfree gum after eating and drinking.

All products in the Extra gum range contain Xylitol, giving dental professionals even more reasons to recommend sugarfree chewing gum to their patients. What’s more the products in the Extra range have the distinction of being accredited by the Oral Health Foundation.

Extra continues to encourage consumers to ‘Eat, Drink, Chew’ as part of their daily dental routine.

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