"The Curiously Strong Mints®"
Introduced in 1780, Altoids were originally marketed to relieve stomach discomfort. By the 1920s, the original cardboard box had been replaced by the more durable distinctive metal tins of today. The irreverent, quirky personality of Altoids has led Altoids Peppermint tins to be a popular and well loved product in the UK.
- 1780 Smith Kendon, founder of Smith & Co., developed an exceptionally strong lozenge known as Altoids, originally marketed to relieve intestinal discomfort.
- 1918 Sold first in Europe, Altoids mints made their way to the U.S. in 1918.
- The 1920s Ads touted that Altoids can act as an antidote to poisons in the stomach. This campaign started The Curiously Strong Mints® branding.
- 1997 Wintergreen Altoids are introduced.
- 2001 Love Tins, the popular Valentine's Day edition, become available.
- 2003 Altoids Breath strips introduced; December 2003 Altoids sugar-free gum is introduced.
- 2007 Dark Chocolate Dipped Mints debut combining the flavor of Altoids with a rich, dark chocolate; Dark Chocolate Dipped Mints were
- also made available in a 4 oz. carton, the first non-tin product for Altoids since the 1920s.
- 2009 Altoids Cool Honey™ mints are introduced in October.
- 2010 Altoids Smalls Simply Mint was introduced in March.
- Today Today, Altoids Peppermint are the No. 1 mint in the U.S.
© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. Wrigley's, Orbit, Hubba Bubba, Airwaves, 5, Sugus, Skittles, Starburst, Extra, Juicy Fruit, Tunes, Lockets, Altoids and all other trademarks and affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.