Whatever you eat, chew Wrigley’s Extra

From doughnuts to sandwiches and from orange juice to coffee, our days are filled with essentials, treats and pick me ups. Whilst food and drink are necessary and enjoyable ways of getting us through the day, they can leave a lingering effect on our teeth and mouth. Whatever you eat and drink, chewing Wrigley’s Extra sugarfree gum helps keep your teeth clean and your mouth fresh.

Extra is the UK’s favourite gum brand and is used by millions of people to stay clean, fresh and confident throughout the day.

Think you know your Extra? Go see for yourself at


Extra Gum
• Extra Peppermint
• Extra Spearmint
• Extra Cool Breeze
• Extra Strawberry 

Pack Sizes
Single packs
• 10 piece packs
• 25 piece handy box
• 46 piece bottle
• 60 piece bottle

Extra Ice
• Extra Ice Peppermint
• Extra Ice White
• Extra White Bubblemint
Pack Sizes
Single packs
• 46 piece bottle

Pack Sizes
• 16 piece
• 33 piece tin

Pack Sizes
Single packs
• 10 piece packs
• 46 piece bottle
• 5 pack (10 piece packs)

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  • 1990 Extra is launched and was destined to become one of the UK’s most iconic brands. Today the brand includes the sub-brands Extra Ice and Extra Fusion as well as a mints portfolio
  • 2004 Launch of Extra Mints, Wrigley UK’s first non-gum product. Originally launched in a box, the mints have gone through many changes over the years. Today, Extra Mints are available in roll-pack and Extra Ice Mints are available in a tin
  • 2005 Extra began sponsoring iconic soap Hollyoaks, helping consumers all over the UK ‘Get Extra Close’
  • 2005 Providing ultimate freshness for the moments that really matter, Extra Ice was launched in 2005.
  • 2009 Extra Ice Mints in a tin – as much a stylish accessory as a confectionery – were launched in 2009
  • 2011 Extra Ice Peppermint and Spearmint reformulated with Microgranules, speckles and Xylitol – a sweetener with proven dental health benefits including the prevention of plaque formation – both products “help keep teeth clean in a way you can feel”. Extra Ice White is also launched with Microgranules, speckles and Xylitol, carrying the claim “scientifically proven to help remove stains and maintain teeth’s natural whiteness . All three products are approved by the British Dental Health Foundation.
  • 2015 The all new Extra - The biggest Oral Care renovation in a decade Every element of our brand helps to tell our story from the way we look, speak, sound and taste. Every time people encounter us, we want them to know it’s us – instantly. The design of our Oral Care brand has been refreshed to create a much more distinct logo that can be applied consistently to everything consumers and shoppers see.

flag UK Brands

  • Altoids
  • Airwaves
  • Extra
  • Hubba Bubba
  • Juicy Fruit
  • Lockets
  • Skittles
  • Tunes
  • Wrigleye's
  • Wrigley's Spearmint
© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. Wrigley's, Orbit, Hubba Bubba, Airwaves, 5, Sugus, Skittles, Starburst, Extra, Juicy Fruit, Tunes, Lockets, Altoids and all other trademarks and affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its affiliates.