Packaging: Innovation & Sourcing
Globally, we are committed to:
- Partnering with customers to measure and create new, consumer-friendly sustainable packaging solutions; improve current packaging portfolio
- Reducing the impact of packaging materials by using sustainable materials and partnering with sustainable suppliers
- Ensuring sustainable practices among external manufacturing partners
In the UK alone, The Wrigley Company produces 12 brands with a variety of different packaging and is committed to exploring best-practice sustainability methods in the packaging category.
The bottle pack
The bottle pack is one example of the innovative packaging that Wrigley uses. First introduced in the China marketplace about five years ago, the packaging was more durable and more sustainable. The bottle is recyclable, and last year, the bottle was re-engineered to become even lighter. An innovative approach incorporating talc as a 'filler' decreased the amount of plastic used by 50 percent and the overall bottle weight by over 25 percent, while still maintaining the integrity of the package. The UK has embraced the bottle pack by incorporating it into the Extra® portfolio and it is a popular format for Wrigley brands around the world.