Starburst® gets Smooth on TV!

Starburst®, the number one fruity chew brand in the UK*, is pleased to announce it is back on National TV throughout the summer - from mid-June to September - with a new version of its memorable TV advert 'Scarecrow'.

Taste of Summer
The entertaining advertising creative brings to life the brand's proposition of 'Bursting with Fruit Juice. Tastes Like Summer'. The 'Scarecrow' creative illustrates a teenager enjoying Starburst® fruit chews as he stops to speak to a Scarecrow in the field and asks him 'I bet you'd like some of these wouldn't you?'. The teenager places half a pack of the sweets into the Scarecrows pocket and runs home. Being tied to his stand in the field, the Scarecrow struggles to break free but to no avail!

Smooth Waltzers
A newly created end frame entitled 'Waltzer', enhances the brand's sense of enjoyment and focuses on the latest launch from the Starburst® brand, Starburst® Smoothies. 'Waltzer' sees a teenage boy and his mum on a Waltzer ride at a funfair. Armed with a whole host of fresh fruit, their car whizzes round at high speed resulting in the pair being covered in a sweet and sticky fruity mess, which then turns into a pack of fruity Starburst® Smoothies. The ad serves to emphasize the mixed up fruit and yoghurt flavours that make new Starburst® Smoothies so delicious.

The extended advertising will be seen on both terrestrial and satellite TV in the UK from 14th June until the end of September. This, alongside additional marketing activity from Wrigley hopes to attract further interest to the Starburst® brand.

Wide Consumer Appeal
Gareth Streeter, PR Manager at Wrigley, comments: "We are extremely proud of our TV advertising and consumer research has shown that 'Scarecrow' has been very well received since its debut last year. With the addition of the fantastic new Starburst® Smoothies end frame, the high entertainment value and unique content is set to appeal to consumers of all ages. We hope that along with additional marketing support, we will continue to attract more consumers to the Starburst® brand and drive growth in the fruity chews category".

Retailers should make sure they stock up now to take advantage of the increased consumer awareness that the advertising campaign will create around the Starburst® range, which will in turn maximise their sales and profit opportunity especially throughout the summer.

* Source: IRI Everyday Sugar Value Sales, All outlets, MAT to Dec 9th 2008

For supporting press material please contract Helena Keane / Becky Myers on 01442 261 199 / 0207 632 2440 or hkeane@publicasity.co.uk / bmyers@publicasity.co.uk