Stimulate Your Senses with New ‘5’ Chewing Gum

New 5 gum launches this week at an exclusive event curated by award winning quintet Hot Chip. Hot Chip are set to make one of their few live appearances of the year on Thursday at the sensorially inspired event to introduce 5 -the seriously stylish but effortlessly cool new gum that stimulates the senses.

5 takes inspiration from the five human senses and, through its unique mouth-watering and long-lasting flavours, offers a full and enticing experience with every chew. It's the ultimate after-dark chewing gum capable of providing a heightened taste sensation for the most stimulating nights out.

Presented in the iconic stick form, perfect for sharing with friends and encased in a sleek black box with distinctive minimalist graphics, 5 will get you noticed the moment you enter a room. The three new refreshing flavours of cooling peppermint COBALT™, tingling spearmint ELECTRO™, and a crisp tropical PULSE™ will guarantee that people remember you too.

Style, however, must come with substance and the fresh new 5 chewing gum from Wrigley not only looks great but it tastes incredible too. Delivering a sensorial experience, 5 offers incredible long-lasting flavour and invigorating "feel as you chew" sensations that stimulate your senses and wake up your taste buds.

To officially mark the launch of 5, Hot Chip- whose hits include 'Over and Over' and 'Ready for the floor' - along with other optimally attuned experts such as Bompas & Parr and Kinga Burza have sought five creative and undiscovered talents to showcase at the Creating Sense5 event taking place at The Arches in London Bridge this Thursday. Each of the winners is creating an experience that will stimulate one of the five senses. Sound, Touch, Sight, Smell and Taste. The winner of the Sound category The Penny Serenade chosen by Hot Chip for their indefinable sound will be supporting the electro group on the night.

5 gum will be widely available and has an RRP of 97p. For more information and a chance to come to the event please contact:

Alastair Keeble/Tom Cherrill
Akeeble@golinharris.com/tcherrill@golinharris.com
Golin Harris
0207 067 0632 / 0207 067 0602