A New Era Begins One of the most striking innovations at Wrigley in recent years is the establishment of the Wrigley Healthcare Division. Wrigley Healthcare develops products that use chewing gum as a fast-acting, good-tasting way to deliver active ingredients that provide health benefits to consumers. The division's first product is Surpass antacid chewing gum. In many ways, Wrigley Healthcare embodies the Wrigley spirit of innovation. It combines the best of the old and the new - existing expertise and new technologies - to create innovative benefits that make Wrigley more than ever a part of the fabric of everyday life.