Innovation Through the Years
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top:400; left:691; z-index:102;"><a href="javascript:void(0)" onmouseover="scroll_left()" onmouseout="no_scroll()"><img src="/wrigley/images/timeline/arrow_right.jpg" width="22" height="27" alt="Forward >>" border="0" align = "left"></a></span> <span style = "position:absolute; top:400; left:713; z-index:103;"> <img src="/wrigley/images/shim_ffffff.gif" width="280" height="40" alt="" border="0"> </span> <span id = "d1891" style="position:absolute; top:200; left:255; width:400; z-index:1891"> <img src="/wrigley/images/timeline/1891_prod.gif" width="97" height="124" alt="" border="0" align = "left"> <img src = "/wrigley/images/shim.gif" border = "0" width = "7" height = "124" align = "left"> <img src="/wrigley/images/timeline/txt_head_1891.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">Company Founded by William Wrigley Jr.</span><br> <span class = "text3"> William Wrigley Jr. came to Chicago in the spring of 1891. He was 29 years old with $32 in his pocket, and had unlimited energy and great talent as a salesman. He started out selling soap. As an extra incentive to merchants to carry Wrigley's soap, he offered them free baking powder. When baking powder proved to be more popular than soap, he switched to the baking powder business. One day, Mr. Wrigley got the idea to offer merchants free chewing gum with each can of baking powder. <a href = "/wrigley/about/about_story_wm_wrigley_jr_bio.asp">The rest is history.</a> </span> </span> <span id = "d1893" style="position:absolute; top:-2000; left:255; width:400; z-index:1893;"> <img src="/wrigley/images/timeline/1893_prod.gif" width="150" height="120" alt="" border="0" align = "left" vspace = "5"> <img src="/wrigley/images/timeline/txt_head_1893.gif" width="74" height="26" alt="" border="0"><br><br> <span class = "head3">Juicy Fruit and Wrigley's Spearmint Introduced</span><br> <span class = "text3"> Juicy Fruit, the oldest brand in the Wrigley family, launched just a few months ahead of Wrigley's Spearmint. Juicy Fruit has gone on to become the number one fruit gum brand in the United States, and is the number one chewing gum with kids. Juicy Fruit can be found in the U.S., Canada, Germany, Thailand, Malaysia, China and Hong Kong. Wrigley's Spearmint didn't do too badly, either. The first of the famed "arrow" brands, Wrigley's Spearmint is sold in the U.S., Canada, Germany, Thailand, Malaysia, and Taiwan. </span> </span> <span id = "d1910" style="position:absolute; top:-2000; left:255; width:400; z-index:1910;"> <img src="/wrigley/images/timeline/1910_prod.gif" width="155" height="122" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1910.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">First Factories Established outside the U.S.</span><br> <span class = "text3"> As the popularity of Wrigley's gum spread, the company began to expand beyond the domestic market. The first factory established outside the U.S. was in Canada. It was followed by expansion in Australia (1915), Great Britain (1927) and New Zealand (1939). Wrigley now maintains 14 factories worldwide, including Manila, Philippines (1965); Biesheim, France (1967) should include, Nairobi, Kenya (1971); Taipei, Taiwan (1978); Guangzhou, China (1991); Bangalore, India (1994); Poznan, Poland (1996); St. Petersburg, Russia (1999). </span> </span> <span id = "d1914" style="position:absolute; top:-2000; left:255; width:400; z-index:1914;"> <img src="/wrigley/images/timeline/1914_prod.gif" width="150" height="100" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1914.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">Doublemint Introduced</span><br> <span class = "text3"> Doublemint was launched in the U.S. in 1914 and since has become one of the world's best-selling chewing gums, available in more than 140 countries worldwide. Doublemint has been enjoyed by generations of consumers. Going back three generations, consumers have associated Doublemint with twins. Created in the 1930's, the Doublemint twins have been used in one of the most successful and long lasting advertising campaigns ever developed in America. </span> </span> <span id = "d1920" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/1920_prod.gif" width="100" height="157" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1920.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">Construction Begins on Wrigley Building</span><br> <span class = "text3">On the north bank of the Chicago River, stands the gleaming white Wrigley Building, one of America's most famous buildings. A symbol of Chicago featured in countless articles, books, films, TV programs, (and, of course, Frank Sinatra's version of "My Kind of Town"), the brilliantly lit building and its distinctive clock tower present an unforgettable sight to Chicago's residents and visitors. The land for the building was chosen by William Wrigley Jr., who wanted an impressive headquarters for his successful chewing gum company and was a pioneer in developing the North Michigan Avenue business district, which is now known as "the Magnificent Mile." </span> </span> <span id = "d1939" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/1939_prod.gif" width="150" height="60" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1939.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">The Doublemint Twins Concept Makes Its Debut</span><br> <span class = "text3"> The Doublemint twins have been part of one of the most successful and long lasting advertising campaigns ever. In the early days of the campaign, one of the radio programs Wrigley sponsored featured double piano players, double violinists and double talking comedians. The distinctive billboard campaigns created in the late 30s by Otis Shepard, the Wrigley Company's art director, fixed the Doublemint twin concept in the American imagination. Shepard's distinctive airbrush techniques and simple, clear designs were well-suited for outdoor advertisements and have been widely recognized in the commercial art field. In 2001, Venus and Serena Williams are bringing new energy to Doublemint. Check out the current campaign that features the Williams sisters in their own distinctive style. </span> </span> <span id = "d1944" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/1944_prod.gif" width="150" height="68" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1944.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">Wrigley's Gum Taken off the Civilian Market</span><br> <span class = "text3"> During World War II, company president Philip Wrigley led an unusual move to protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than change the high quality that people expected, the company took Wrigley's Spearmint, Doublemint and Juicy Fruit off the civilian market. By 1944, the entire output of these brands was directed to the U.S. Armed Forces overseas. </span> </span> <span id = "d194647" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/194647_prod.gif" width="150" height="60" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_194647.gif" width="106" height="26" alt="" border="0"><br><br> <span class = "head3">Wrigley's Gum Reintroduced to the Civilian Market</span><br> <span class = "text3"> After the end of World War II, Wrigley was again able to purchase the high-quality ingredients used in its established brands. Wrigley's Spearmint came back on the market in 1946. Juicy Fruit followed later that same year, and Doublemint reappeared in 1947. Though these brands had not been sold in the United States for two years, they quickly regained and then exceeded their pre-war popularity. The Wrigley Company then concentrated on expanding its global market. </span> </span> <span id = "d1974" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/1974_prod.jpg" width="106" height="170" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1974.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">Package of Wrigley's Chewing Gum First Scanned Using UPC code</span><br> <span class = "text3"> On June 26, 1974, at a Marsh Supermarket in Troy, Ohio, a 10-pack of Wrigley's Juicy Fruit was run through a hand-made laser scanner. The register ran up the sale - 67 cents. With that, a new, computerized era in supermarket shopping began. Since that first pack of gum, the ubiquitous black and white bar codes have helped sell billions of items and sped many millions of shoppers on their way through the checkout line. </span> </span> <span id = "d1975" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/1975_prod.gif" width="185" height="94" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1975.gif" width="74" height="26" alt="" border="0"><br><br> <span class = "head3">Freedent Introduced</span><br> <span class = "text3"> Freedent was introduced in 1975 as the first non-stick alternative in chewing gum. Freedent gum offers a non-stick chewing gum option in three great-tasting flavors: Peppermint, Spearmint, and Winterfresh. It is currently available in the United States, Canada, Germany, and New Zealand. </span> </span> <span id = "d1976" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/1976_prod.gif" width="178" height="90" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1976.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">Big Red Introduced</span><br> <span class = "text3"> Big Red came onto the scene in 1975, as Wrigley's first cinnamon gum. Big Red's hot cinnamon taste was updated in 2001 - it's now bolder and gives you longer lasting fresh breath than ever before. Big Red has been the number one cinnamon gum since 1987 and is available in the United States, Germany, and Canada. Big Red's advertising features "Clyde," a mystical man who seems to show up when there's a need for Big Red, fresh breath and a little "Clyde" wisdom. </span> </span> <span id = "d1984" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/1984_prod.gif" width="169" height="119" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1984.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">Extra Sugarfree Gum Introduced </span> <span class = "text3"> Extra was the first sugarfree gum launched by Wrigley in the U.S. and was introduced in 1984. Within five years Extra became the #1 sugarfree gum! Extra is available worldwide in the following locations: U.S., Hong Kong, China, Canada, Taiwan, New Zealand, Germany, and Australia. In 2000, Extra launched the new intense Polar Ice flavor. </span> </span> <span id = "d1994" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/1994_prod.gif" width="165" height="104" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_1994.gif" width="75" height="26" alt="" border="0"><br><br> <span class = "head3">Winterfresh Introduced </span><br> <span class = "text3"> Wrigley's Winterfresh broke new ground in 1994 as the first icy cool, unique mint gum. With a name and taste all its own, Winterfresh created an icy cool craze for that refreshing Winterfresh flavor. As Wrigley's first advertising campaign to use stylish animation, Winterfresh's newest ads feature teens telling a poem, a rap, a joke, whatever, because with Winterfresh breath, whatever comes out… it's cool. Winterfresh is one of the top gums in the United States. </span> </span> <span id = "d2000" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/2000_prod.gif" width="100" height="128" alt="" border="0" align = "left"> <img src="/wrigley/images/timeline/txt_head_2000.gif" width="76" height="26" alt="" border="0"><br><br> <span class = "head3">Airwaves Honey & Lemon Launched across Eurpoe</span><br> <span class = "text3"> In a Wrigley first, a new product, Airwaves Honey & Lemon, was launched simultaneously across 18 different markets in Europe. In addition to Honey & Lemon, Airwaves comes in Menthol Eucalyptus (first introduced in 1998) and in Blackcurrant + Vitamin C -- a fruity, tart black-currant flavored gum enhanced with menthol vapors. Airwaves is available in 18 countries, from Ireland in the west to Siberia in the east. In some markets, the brand has achieved up to a 20% market share. </span> </span> <span id = "d2001" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/2001_prod.gif" width="79" height="153" alt="" border="0" align = "left"> <img src = "/wrigley/images/shim.gif" border = "0" height = "153" width = "10" align = "left"> <img src="/wrigley/images/timeline/txt_head_2001.gif" width="71" height="26" alt="" border="0"><br><br> <span class = "head3">Surpass Introduced</span><br> <span class = "text3"> Already a top selling brand across Europe, Orbit’s launch in the U.S. was a huge success. The brand, which comes in five flavors and a tab format, has been the fastest growing brand of chewing gum over the past three years. Orbit’s great taste, fun flavors and slick packaging has made it a consumer favorite. Orbit advertising make consumers laugh as cheeky ads featuring Vanessa, Orbit’s British-accented spokesperson, demonstrated how Orbit keeps your mouth feeling clean and fabulous in the worst of situations. </span> </span> <span id = "d2002" style="position:absolute; top:-2000; left:255; width:400; z-index:1920;"> <img src="/wrigley/images/timeline/2001_prod.gif" width="79" height="153" alt="" border="0" align = "left"> <img src = "/wrigley/images/shim.gif" border = "0" height = "153" width = "10" align = "left"> <img src="/wrigley/images/timeline/txt_head_2001.gif" width="71" height="26" alt="" border="0"><br><br> <span class = "head3">Surpass Introduced</span><br> <span class = "text3"> Already a top selling brand across Europe, Orbit’s launch in the U.S. was a huge success. The brand, which comes in five flavors and a tab format, has been the fastest growing brand of chewing gum over the past three years. Orbit’s great taste, fun flavors and slick packaging has made it a consumer favorite. Orbit advertising make consumers laugh as cheeky ads featuring Vanessa, Orbit’s British-accented spokesperson, demonstrated how Orbit keeps your mouth feeling clean and fabulous in the worst of situations. </span> </span>
